The holiday season is the perfect time for tanning salons to shine! Everyone is on the hunt for unique, feel-good gifts, and your salon can be the ultimate destination for relaxation, self-care and party-ready holiday skin. Here’s how to make the most of the season and bring some extra holiday sparkle to your sales!
Holiday Bundles & Gift Packages
Make gift-giving easy for your guests while giving your sales a lift! Try pairing up complementary products – like tanning lotions with matching after-tan sprays or ultra-hydrating moisturizers. Add in some seasonal exclusives and offer bundles at a variety of price points so there’s something for everyone. This time of year, your favorite brands often launch seasonal products – perfect for creating grab-and-go gifts.
Holiday Bundle Ideas
Winter Glow Gift Set: Combine the essentials for that holiday glow! Bundle a tanning lotion, hydrating after-sun moisturizer, and a festively-scented body mist.
Holiday Luxe Set: Go premium with a high-end tanning lotion, luxurious moisturizer, and a pampering facial product.
Gift sets make great choices for last-minute shoppers or guests who want to treat themselves. The added convenience (and festive vibe) can make bundles hard to resist!
Gift Cards with a Holiday Twist
We know that gift cards are always a hit, but giving them a holiday twist makes them irresistible! Offer a bonus, like “Buy a $50 gift card, Get a $15 bonus gift card,” to add extra value and keep customers coming back to redeem them. Place your gift cards up front near the register and spotlight them on social media as perfect last-minute gift grabs.
Holiday-Themed Promos & Flash Sales
Now is the time to create gift-giving excitement! Run a “12 Days of Tanning Deals” countdown, with a new deal each day – think upgrade specials, BOGO skincare deals and festive discounts. Flash sales create urgency, which helps keep guests engaged and eager to see what’s next.
Make your salon the go-to spot for holiday self-care and gifting!
Social Media Spirit
Use your socials to share the seasonal vibes – be sure to get your team in on the fun! Post festive photos of your holiday decor, gift sets and special offers. Consider email marketing, too – send a holiday newsletter to your database with exclusive “VIP Deals” or a sneak-peek at limited-time holiday bundles to keep loyal customers in the loop.
Feature Seasonal Products
If you’ve got new, seasonal products on your shelves, show them off as perfect holiday gifts! Think cozy winter moisturizers, luxe tanning lotions, and refreshing body mists that make perfect stocking stuffers (yes, please!) Set up a “Holiday Gift Table” to highlight these items, and make shopping easy and fun for everyone.
Create a Festive In-Salon Experience
Bring the holiday magic to your salon! Get your team together and deck the halls with festive decor, then add some holiday music and cozy lighting to create a warm, inviting atmosphere. Consider offering small incentives, like a raffle entry for every purchase – prizes could include free sessions, holiday gift sets or exclusive, seasonal products. This touch of cheer adds excitement and rewards your loyal customers at this special time of year.
With these merry strategies, you can turn the holiday season into a major sales boost. From gift-ready bundles and special promos to creating a festive salon experience, you’ll make your salon the go-to spot for holiday self-care and gifting. Embrace the season, spread some holiday cheer and watch those holiday sales light up!
