David is a National Educator for Sun Evolutions, offering brands including Supre Tan, ProTan, Fiesta Sun and Hempz. He is a face-to-face sales and beauty product fanatic who gauges his success solely on his effectiveness at selling real product to real, live salon guests.
How many times have you heard a quote identical to this one? I have heard it at least 50 times...
Armed with the title “National Educator” for Performance Brands, I’ve salon-hopped across the country from coast to coast, boldly weaving...
What are sales objections? They are the veritable plethora of reasons your salon guests come up with to justify saying...
Goddess or god: A man or woman of supernatural powers or attributes, a person with great strength, grace and beauty...
In my October column, I shared an epic, inspiring true story about a salon that had all the right people...
Ladies and gentlemen, based on tanner algorithms so complex that they’ve never been decoded or deciphered until now, I have...
You are not alone if this thought has ever crossed your mind: "Wow! My writing is sooo compelling! Look at...
Top Salons that use killer email campaigns to connect with and inspire their guests create message content that is as...
If you’re a Top Salon Operator, then you know you have to Romance your customers. And it’s downright scary when...
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