David is a National Educator for Sun Evolutions, offering brands including Supre Tan, ProTan, Fiesta Sun and Hempz. He is a face-to-face sales and beauty product fanatic who gauges his success solely on his effectiveness at selling real product to real, live salon guests.
A sultry love story between a little nut and the bronze-seeking beauties who crave a flawless, dewy, sun-kissed glow. Her...
While it’s not as easy to make while wearing a mask, that beautiful noise that comes out of our mouths...
This is one of the most powerful phrases ever used in the world of beauty products sales! In this new...
S.T.I.R. (Strategies to Improve Revenue) is a clever little acronym we created to help you adopt the mindset needed to...
I’m often asked by salon owners and managers, “David, what is the secret to success for a tanning salon?” and,...
We often picture “disasters” in the way they’re portrayed in the movies: raging cyclones and blazing fires. But the truth...
“There is a clear difference between just hiring people and finding true talent. When you hire people, they will work...
When you’ve created a body care product wonderland in your salon’s lobby, a place where your guests can let their...
As beauty service providers, salon operators spend a lot of time spoiling their guests with what I call “beauty retail...
Much more than an exercise in good “customer service” or another sales tool, this is a sales secret weapon that...
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