David is a National Educator for Sun Evolutions, offering brands including Supre Tan, ProTan, Fiesta Sun and Hempz. He is a face-to-face sales and beauty product fanatic who gauges his success solely on his effectiveness at selling real product to real, live salon guests.
As beauty service providers, salon operators spend a lot of time spoiling their guests with what I call “beauty retail...
Ever had a guest walk into the salon and proclaim their undying love for a specific fragrance? And when it...
They seem normal enough … they can talk, they can move around like normal people, they even smile. They will...
“I’m not a salesperson.” As salon owner or manager, it may just be one of the scariest things you can...
For salon operators, New Year’s Resolutions are oftentimes a delusional attempt to change bad business habits. As could be expected...
Salon operators and staff can talk and engage with people, so how is it possible for a digital shopping cart...
That beautiful noise that comes out of our mouths in the form of words directed at our salon guests will...
Rarely, if ever, will you hear a salon guest mention a specific lotion ingredient when they brag about how good...
Goddess/God: A man or woman of supernatural powers or attributes, a person with great strength, grace and beauty … a...
The un-motivating, out-of-date tanning salon sales counter – I’ve seen too many turned into nothing more than a place where...
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