Drew Spurgers is a marketer and entrepreneur with an education in marketing and nutrition. He spends most of his days running his creative agency, focused on helping small businesses succeed. Drew also owns a full-service salon and a new concept sunless-only spa in Central Arkansas. Drew spends his free time traveling and caring for his rescue animals.
Marketing and advertising have changed completely in the last 10-20 years. In the past, our primary methods of receiving advertisements...
One of the favorite parts of my job is getting the chance to visit with other salon owners and small...
In March, I talked about creating value for your employees. Recap: as employers, we should remember that employment is a...
Last month, we talked about how to solicit good talent and making the most of the interview process. This month,...
You can deduct points for the cheesy title – I’ll understand! Last month, we talked about setting goals and shaping...
As you develop your marketing plans for the upcoming season, make sure you’re shaping your promotions and sales to benefit...
Steer your ship in the direction you want it to go and you’ll be fulfilled! December is here – and...
Good news! As you read this issue, we are on the tail end of the dreaded “JASON” season (July–November), and...
In any industry, problem-solving is part of being a manager. I often joke that I am a professional firefighter, because...
IST Magazine is the premiere, multi-award-winning business-to-business publication for the indoor tanning industry, providing valuable business articles and industry information in a fun, professional format.