Jane Cavalier Lucas, CEO and Founder of BrightMark Consulting, is a nationally recognized brand strategist, board member, blogger and author of The Enchanted Brand (Amazon). She helps organizations conquer a changing world with powerful brands and reputations. Recognized for creating breakout brands like Snapple and Qwest, Jane has worked with over 100 organizations including American Express, ExxonMobil and the U.S. Navy. For more info, visit brightmarkconsulting.com.