Jerry Deveney is the President of SunForce Marketing, Inc. He has been actively involved in the tanning, spa, wellness and fitness industries for more than 30 years. His company provides business analysis and consulting services in the areas of sales, marketing and operations. Jerry has worked in almost every industry sector including salon management, equipment manufacturing and distribution, new product development, regulatory affairs, and sales & marketing.
The indoor tanning industry was established as part of the active American lifestyle in the mid-1980s. And since that time,...
34 years ago, I conducted my first business analysis on a six-bed tanning salon in New Jersey. The rudimentary model...
In the world of business, there are only two types of customers: those you create and those you steal. Stealing...
When three of the tanning industry’s most successful salon operators join forces, you know that big things are about...
For most business owners, rent and labor account for the largest portion of fixed monthly overhead. Combined, they often equal...
Now is the time to be proactive and lock in your EFT (electronic fund transfer) monthly membership customers for the...
The indoor tanning industry was established as part of the active American lifestyle in the mid-1980s. And since that time...
Think for a moment about the most popular and successful restaurant chains in operation today. Now, think about your favorite...
In the October, November and December issues (available for reading 24/7/365 at istmagazine.com) I provided details on several “Keys” to...
There is a positive vibe in the air ... new salons are opening and existing salons are adding new equipment...
IST Magazine is the premiere, multi-award-winning business-to-business publication for the indoor tanning industry, providing valuable business articles and industry information in a fun, professional format.