Jerry Deveney is the President of SunForce Marketing, Inc. He has been actively involved in the tanning, spa, wellness and fitness industries for more than 30 years. His company provides business analysis and consulting services in the areas of sales, marketing and operations. Jerry has worked in almost every industry sector including salon management, equipment manufacturing and distribution, new product development, regulatory affairs, and sales & marketing.
Picture yourself driving down the road on a long trip. Ahead, you see a billboard advertising a Burger King at...
The tanning business is affected, naturally, by the weather and the changing seasons. It is further influenced by the relentless...
Walt Disney was truly one of America’s most successful entrepreneurs. Starting with nothing more than a rudimentary drawing of a...
This strategy is used successfully every day by major clothing stores, restaurants and spas … now it’s your turn! ...
Whether you are a seasoned industry veteran exploring new options, planning to open your first salon, or preparing to buy...
In past articles, I’ve discussed the factors that separate the “average” salons from the “high performance” salons – including effective...
Tanning salons attract the most appearance-conscious consumers in the world – people willing to spend their good money and up...
When I speak at a Four Seasons educational seminar, one of my favorite questions to pose to the attendees is:...
For more than 30 years, I have had the privilege of working directly with thousands of business owners throughout the...
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