As Director of Brand Development for Devoted Creations’ family of brands, Lisa brings 17 years of industry experience, knowledge and enthusiasm to all aspects of the business, including social media, product development, training, customer relations, public speaking and marketing strategies. Lisa worked at the salon level managing a large chain of salons, which infuses her sales training and brand concepts with real world experience. Lisa has been chosen IST Magazine’s “Person of the Year” four times.
I believe the difference between the average salon and a super salon is its employees. No matter what the industry...
Unless you live under a rock, you’ve heard the term “influencer.” When we think of influencers, we typically think of...
The old saying “silence is golden” applies in many situations – typically when someone is speaking out of turn, or...
At this time of year, we are getting ready to gear up for the busy season and for most salon...
As we begin 2023, it’s time to reflect on the years past, as well as look forward to what is...
For most business owners, the holiday season can be a chance to boost revenue by offering special bundle sets and...
For several reasons, it seems as though good employees are becoming increasingly harder to find these days. When we do...
Yes, I said it: Holiday Season. I know it seems crazy to think about the holidays when we are just...
By this time, I am sure you are in the full swing of fall prep! The weather is getting cooler,...
Sweet, sweet summertime! The weather is warm, your customers are out on family vacations and spending their time away from...
IST Magazine is the premiere, multi-award-winning business-to-business publication for the indoor tanning industry, providing valuable business articles and industry information in a fun, professional format.