As Director of Brand Development for Devoted Creations’ family of brands, Lisa brings 17 years of industry experience, knowledge and enthusiasm to all aspects of the business, including social media, product development, training, customer relations, public speaking and marketing strategies. Lisa worked at the salon level managing a large chain of salons, which infuses her sales training and brand concepts with real world experience. Lisa has been chosen IST Magazine’s “Person of the Year” four times.
One of the biggest obstacles salon owners face today is staffing. Some may blame the lackluster available talent over the...
It seems as though good employees are becoming increasingly harder to find, for several reasons. When we do find someone...
We have all heard the old saying, “it takes a village” – but, how does that relate to your tanning...
What do Charles Barkley, Dan Marino and Ken Griffey, Jr. have in common? If you answered they were all sports...
It’s no secret: tanning products can be confusing. Labels have wording like “50X Bronzer,” “XXX Bronzer,” “Streak-free Bronzer,” “Accelerator,” “Maximizer,”...
Thanks to Hallmark (I think), February is the month of love! This is the time of year for red and...
If you have attended any type of marketing class or sales presentation, you have undoubtedly heard of “The 4 Ps.”...
Winter is a very exciting time of year in our industry! We are gearing up for the Busy Season, new...
Yes, I said Holiday Season! I know it seems crazy to think about the holidays when it feels like summer...
I used to spend about 200 days a year on the road training the teams at our salon and distributing...
IST Magazine is the premiere, multi-award-winning business-to-business publication for the indoor tanning industry, providing valuable business articles and industry information in a fun, professional format.