Last month, you likely reflected on things that you are thankful for – such as your valued customers. This month is all about giving! In terms of your business, earning a customer’s loyalty is the greatest gift you can receive, so why not use this time of year as an opportunity to reward them for their patronage.
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Incorporating a loyalty program at your salon is not only a great way to show appreciation for your customers, but your business will reap the rewards, as well. First and foremost, customers will likely choose your salon if you offer a rewards program over one down the road that might not. Rewards are advantageous to your customers and keep them coming back to you; we all know how important it is to maintain strong relationships with our customers and foster repeat business.
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A simple, yet effective aspect of a rewards program is that it allows customers to earn points on select purchases such as walk-in tans, equipment upgrades and product purchases. With this option, you can restrict the products or services that can be paid for with points, so that you can encourage an increase in sales in a specific area.
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The most inexpensive and powerful form of advertising is word-of-mouth. A great way to thank your happy customers is to automatically reward them when they refer new customers. They surely will appreciate a store credit, or even a coupon toward future purchases. As a result, they may make an even more conscious effort to spread the word about how fantastic your salon is.
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Having a solid software management system will ensure that you can offer a varied and creative rewards program to your customers.
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A good way to entice purchases of full-size lotions is to automatically include a packet with any session in a specific tanning system. Not only will this increase product sales, but you can also push traffic into units that aren’t as preferred by a customer as others, purely because they’ve never used it.
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Gaining new customers can be costly – an easy win is to reward existing customers to ensure that they continue visiting you on a regular basis. A couple of ways to achieve this: extend automatic discounts on products to your monthly recurring EFT members; or, reward them with points for successful EFT drafts. A flexible program will even allow you to set an expiration date for these points, giving customers a call to action to make a purchase now, when they may not have otherwise done so.
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Generating a customer revenue report from your software system will allow you to easily determine your top spenders for the year. Offering these valued customers a courtesy session in your highest equipment level will entice them to upgrade regularly. It also creates a win-win situation in that you are able to offer them this special gift just in time for the holiday season so they can show off their bronze glow at upcoming holiday parties, and in turn, you will gain free advertising for your salon, which can result in new business.
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Get the New Year started right – as your customers begin to redeem their earned rewards, you will absolutely see an increase in revenue, which is always the ultimate goal!
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