[gap height=”15″]
So, J.A.S.O.N. is coming to murder all our summer profits (hey – it has its very own acronym, so it must be real.) I call it the most self-inflicted brainwashing in the retail beauty business! We’ve programmed ourselves to not only accept this time of year (July-November), but also immortalized it with a clever acronym inspired by a character from a scary movie we loved to watch as kids: Friday The 13th!
[gap height=”15″]
If you’re too frightened to read on, then I can’t help you; but if you want to make money this “slow season” and help me create a NEW clever acronym that we can actually look forward to, then keep reading!
[gap height=”15″][gap height=”15″]
J.A.S.O.N. Must Die
[gap height=”15″]
The best way to escape this profit-killer is to keep cash flowing into your salon, even after the UV-tanning season has passed. It’s time to think outside the box and focus on your customers’ needs. Easier said than done? Nope! You just have to figure out what your customers want, get creative, and actually embrace and try new ideas.
[gap height=”15″][gap height=”15″]
Here are a few excellent ideas that work at tanning salons around the country:
[gap height=”15″][gap height=”15″]
Offer Freebies
[gap height=”15″]
People love free stuff, no matter what it is. Offering product samples with a purchase is a great way to incentivize people to keep buying. Getting freebies also makes them feel valued and important.
[gap height=”15″][gap height=”15″]
Pop-Up Sales
[gap height=”15″]
The idea of a pop-up sale is that it’s unadvertised, which means your customers have to check in at your store to see if you’re having one. If you start having them once a week or even once a month, your guests are more likely to visit your store more often, just in case there is a pop-up sale.
[gap height=”15″][gap height=”15″]
Create a Referral Program
[gap height=”15″]
Referral programs are a great way to gain new customers and reward those loyal folks who recommended your business. You can reward your them with cash, upgrades, or you could offer them discounts or free products. You should also reward the new customer for giving your salon a try.
[gap height=”15″][gap height=”15″]
Summertime Promos
[gap height=”15″]
- Buy 9 months, Get 3 FREE
- Buy 3 months, Get 1 FREE
- Buy a $60 lotion, Get a month of Level-1 tanning FREE
[gap height=”15″][gap height=”15″]
Street-side Marketing
[gap height=”15″]
Hire someone to stand on the curb in an outrageous outfit or bikini/swim trunks to announce your “FREE TAN WEEK!”
[gap height=”15″][gap height=”15″]
Summer Specific Sales
[gap height=”15″]
- Bridal Party Tanning Packages
- Summer Survival Kits: Bundle Moisturizers, After-Sun Cooling Gels, SPFs, Lip Balm, Body Washes and Scrubs
- “Summer SPF Cleaning” Special: Get rid of last year’s nasty, expired SPFs. Bring in ANY old bottle of SPF and we’ll toss it for you AND give you $5 toward any brand-new Hempz SPF in the store.
[gap height=”15″]
Don’t wait for a holiday to have an event or promotion. Make up your own special “day” to reward your guests with some fun. If you can’t come up with one, visit nationaldaycalendar.com or holidayinsights.com – there is a “national something day” for every day of the year! And, don’t forget to make your own calendar of events so your guests have something to look forward to!
[gap height=”15″]
Let’s kill J.A.S.O.N. once and for all!
[gap height=”15″][gap height=”15″]
The best way to escape this profit-killer is to keep cash flowing
into your salon, even after the UV-tanning season has passed.
