Location: Conway & Little Rock, AR
Co-Owners: Drew Spurgers & Kevin Phelps
Number of Stores: 2
Staff: 10
Other Services: Sunless Tans, Teeth-Whitening, My Lipo Light, Skincare
Best Selling Lotions: #tanlife, DC Glow, Caribbean Cool
Most Popular Packages: College Student “Bear Your Buns” (the large university in town has a bear as their mascot); monthly unlimited spray-tans
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Devoted Creations’ Five Star Diamond Program has been a huge success with salons throughout the world. Features include on-location sales and product training by DC’s team of experienced professionals including Lisa Parsons and Kandra Covert, a generous welcome kit, plus lucrative cash-back rebates.[gap height=”15″]
The program creates a win-win scenario for all as everyone, including salon customers, can take advantage of great specials on many of the industry’s best-selling products.[gap height=”15″]
To highlight the program and its members, Devoted Creations and IST Magazine created a platform for them to share their stories and enjoy some well-deserved time in the national “spotlight.”[gap height=”15″]
This month, Devoted Creations Five Star Diamond Spotlight shines on Exotic Tans of Conway, Arkansas, owned by Drew Spurgers and Kevin Phelps. I chatted with Drew about his thoughts on the business, and he shared some of their experiences on the road to success.[gap height=”15″]
IST: When did you open your first salon and what was your motivation to do so?[gap height=”15″]
Drew: Five years ago, this season. I had no idea what I was getting into – I thought it would be a fun project and it has been![gap height=”15″][gap height=”15″]
IST: What do your customers like the most about Exotic Tans?[gap height=”15″]
Drew: Definitely our staff. They’re friendly and not “snooty” or uppity. We build relationships with our customers.[gap height=”15″][gap height=”15″]
IST: What do you enjoy the most about the business?[gap height=”15″]
Drew: Our wonderful and loyal customers, for sure![gap height=”15″][gap height=”15″]
IST: What separates your business from your competitors?[gap height=”15″]
Drew: Let’s start with our dedicated and professional staff. They focus on ensuring that all of our customers enjoy the Exotic Tans experience from the moment they walk in the door. They genuinely value each customer and go out of their way to meet all their needs. Finally, we devote a lot of time and effort to educating our staff to make sure they know what they’re talking about.[gap height=”15″][gap height=”15″]
IST: What are some of your best-selling lotion products, and what do customers like most about them?[gap height=”15″][gap height=”15″]
Drew: DC #tanlife sells really well, because of the shea butter base and FreshTek™ ingredient (odor inhibitor). It’s so moisturizing, everyone loves the scent, and it doesn’t leave them smelling like they just got out of a tanning bed![gap height=”15″]
IST: How many levels of tanning do you offer and what are your best-selling packages? [gap height=”15″]
Drew: We offer four levels – Level 2 is our most popular.[gap height=”15″][gap height=”15″]
IST: What are some of your most successful sales promotions? [gap height=”15″]
Drew: Our Free Tan Weekend always works well. It gets new people in the door to try our services and we usually sign a good deal of new members.[gap height=”15″][gap height=”15″]
IST: What are your plans for the future?[gap height=”15″]
Drew: We’re getting ready to add “sugaring” services – a waxing alternative for hair removal – to our sunless-only salon. [gap height=”15″]
From everyone at IST Magazine, congratulations to Drew and Kevin on their salon success![gap]
For more information on Devoted Creations Five Star Diamond Program, call 800.488.5524 or visit devotedcreations.com.
