Oh LinkedIn, how you’ve evolved over the years!
Traditionally known as a platform for professional networking and long-form written content, LinkedIn has undergone a major transformation in recent years.
With the rise of short-form video content, businesses now have a powerful tool to increase visibility, strengthen brand presence, and most importantly, attract top talent.
Why LinkedIn?
Unlike Instagram, Facebook, or TikTok, LinkedIn is not primarily a marketplace for consumer purchases. Users don’t typically log in to shop; they come for networking, industry insights, and professional growth.
While LinkedIn may not be the best platform for directly converting customers, it is an exceptional space for showcasing company culture, leadership, and career opportunities.
Short-Form Content Is Taking Over
Historically, LinkedIn has been dominated by text-based content. But with the explosive growth of short-form videos, the platform has started to change. It’s becoming a video content platform and people love it.
Business pages and personal profiles leveraging short videos are seeing unprecedented reach and engagement. The shift reflects a broader trend—audiences crave quick, engaging content that delivers value in seconds rather than minutes.
How To Make Short-Form Content Work On LinkedIn
Since LinkedIn is still a text-heavy platform, pairing videos with well-written captions is crucial. Unlike other platforms where visuals do most of the talking, LinkedIn’s audience appreciates context and depth.
When posting a short-form video, ensure that the caption clearly outlines key takeaways. This is vital regardless of what content you’re posting. Ideally, you’ll also go in-depth with your captions too.
For instance, if your video explains the benefits of tanning, list those benefits in the caption as well. This enhances clarity and encourages engagement from viewers who prefer to skim text before committing to watching a video.
Exponential Growth Through Engagement
One of the biggest advantages of LinkedIn’s algorithm is its viral potential. When someone interacts with a post—whether by liking, commenting, or sharing—it doesn’t just appear in their feed; it also gets distributed to their entire network.
This organic amplification is a goldmine for businesses looking to increase visibility. A single well-crafted post can reach thousands of people beyond your immediate audience, making LinkedIn an incredibly effective platform for employer branding and business exposure.
Think about it. Most other social media platforms are about people, not businesses. LinkedIn is unique because it offers you a way to get any business to go viral among other businesses.
So, Are You Finally Going To Stop Ignoring LinkedIn Now?
If you’re not already leveraging short-form video content on LinkedIn, now is the time to start. LinkedIn has a great engagement-driven platform that can be a veritable goldmine for top talent, new clients, and better brand awareness.
The shift toward video isn’t slowing down. It’s speeding up. Embracing it will keep your business ahead of the curve.
