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Home Publisher's Letter

From the Publisher December 2020

Fingers Crossed

Vince Lorraine by Vince Lorraine
December 1, 2020
in Publisher's Letter
Reading Time: 2 mins read
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From the Publisher December 2020   Fingers Crossed

Tatiana Morozova / stock.adobe.com

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Dear Readers,

Okay, we went all “warm and fuzzy” with this month’s cover art. I think we’re all needing as many things to smile about as possible these days – myself included.

You might also like

Letter From The Publisher – April 2025

Letter From The Publisher – February 2025

From the Publisher January 2025

I know some people in our industry who are smiling as they see the list of the 2020 Industry Choice Award Winners. Some of you may have noticed that each year, there are several repeat winners. This is proof that those award-winning products and people are still out there performing and helping salon operators see great return on their investments, and that salon operators still want to recognize those who make it happen. I want to congratulate all the winners and thank all those who took the time to vote!

Our Sun is Life® Training and Certification program was nominated again this year for an Industry Choice Award. I am proud to know that so many salon operators have found it to be a valuable business tool. I feel like I’m always beating the “training” drum, but especially in these post-shutdown times, operators must go the extra mile to provide a professional atmosphere in their facilities. Who knows what type of enhanced regulations we could soon face? Training could be more crucial than ever! We make it very easy and affordable. And, those who complete SIL Training are eligible to become a Salon of Distinction – such a great perk!

At this writing, the election is over and our new President and Vice President will take their oaths of office next month. My hope is that the incoming administration will not revert back to Big Government with overreaching and burdensome regulations on our industry (and others), something the current administration reduced drastically, resulting in an economic boom. Let’s all hope that President Elect Biden will not endorse increased regulatory interference … we all know how unnecessary, unfair and devastating it was to our industry.

As I wrap up my final letter for 2020, I wish you all very Happy Holidays!

Thanks for reading,

Previous Post

IST Industry Choice Awards Winners 2020

Next Post

Seven Essential Steps to Streamline Your Business

Vince Lorraine

Vince Lorraine

was the Publisher and Editor-In-Chief of ist Magazine from 1997 - 2024.

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