Dear Readers,
It’s on the way … the time of year when regular tanners around the country transition from the sunbed to backyards and beaches. Many still head to your facilities for their dose of “me time” and to enjoy the other self-care services you may offer. On that subject, more salon operators are diversifying their menus to attract new clientele. You’ll find a couple of ideas in this issue to consider – Cryotherapy and Halotherapy can make your business a tanning AND wellness facility with cutting-edge spa service technology.
Before the first month of JASON sneaks up on you, this is the time to secure those summer-long tanners. You might need to think creatively to keep your cash register ringing! Of course, we have some tips for making that happen from Lisa Saavedra in her “Notes from the Road” and Alex Zeedyk’s “Trending@DC”.
The off season can be a good time to examine your business model and your brand. Could you make some small but possibly impactful tweaks? As foot traffic trails off a bit, it’s a perfect time to address salon maintenance and deep-cleaning – to keep your customers happy. It’s also an excellent time to get your team trained. IST can help you with all these things! Our Sun is Life® Training & Certification program covers these subjects and so much more: the tanning process, industry regulations, skin-typing, all the information you need to create a team that will serve your guests and represent your business as tanning professionals. Every day, salon operators are enjoying the benefits of this award-winning training. Really, what is your team without consistent knowledge of all the key elements of daily salon operation and professionalism? Plus, investing in our super-affordable Sun is Life program makes your business eligible to be featured in our magazine! This month’s salon is celebrating 20 years in business. To begin your salon’s evolution, check out Sun is Life at sunislife.com.
If you’re feeling the slow-down, don’t let it get you down! The most successful salons use this time to do some reflecting on their business model, to make improvements (big or small), work on creating a top-notch team and pre-plan for the busy months ahead. Make it a “Let’s GO!” season.
Thanks for reading!
