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Home Publisher's Letter

From the Publisher November 2022: We Will Soldier On!

Vince Lorraine by Vince Lorraine
November 1, 2022
in Publisher's Letter
Reading Time: 2 mins read
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From the Publisher November 2022: We Will Soldier On!

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Dear Readers,

Last year at this time, things were finally looking up for most salon operators after a very dark time (it really couldn’t have gotten worse) … I wish that was the case at the time of this writing!

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In our very uncertain economic climate, the challenges for small businesses continue. That being said, the tan biz community will soldier on as it has through four decades of adversity. Many just returned (myself included) from the sold-out National Tanning Expo presented late last month by Four Seasons in Nashville, TN. Successful salon operators are always looking for ways to grow and improve their operations, and industry events are a great resource. We will have coverage of all the action in the December issue. Later this month (11/15-16), Tanning Supplies Unlimited will host their Fall Expo in Indianapolis, IN and on 11/18-19, Ultraviolet Resources International and Superior UV will join forces to welcome industry professionals at their Northeast Tanning Expo in Trumbull, CT. I hope you can take advantage of these opportunities – look for coverage in your January IST!

The National Tanning Expo agenda included a sold-out classroom session of Sun is Life® Training & Certification. Nearly 70 salon owners and staff got up bright and early to join SIL Director Joe Schuster for education (and Joe’s special brand of humor). The industry continues to recognize the value of Sun is Life – it’s the preferred salon operator education program at all the major events. Did you know that salon operators who train their team with Sun is Life are eligible to be in our Salon of Distinction feature? Being highlighted in a national magazine is great (FREE) PR – your facility could be next! Sun is Life is available online 24/7/365 and you can certify your team for a whole year for only $99 … visit sunislife.com today!

This issue also includes the much-anticipated list of the top vote recipients in the 2022 Industry Choice Awards. Look for the winners next month.

It’s hard to believe there’s only one issue left of 2022! As the Thanksgiving holiday approaches, I’m thankful – as always – for our loyal supporters and readers.

Happy Thanksgiving to You & Yours!

Thanks for reading,

Previous Post

No More Excuses!

Next Post

2022 in Review WITH JK

Vince Lorraine

Vince Lorraine

was the Publisher and Editor-In-Chief of ist Magazine from 1997 - 2024.

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