Busy season is here! At this lucrative time of year, although thrilled with the influx of customer traffic, you may be asking yourself how you can move guests through your salon quickly, yet still provide high-quality services in a luxurious environment.
There are a few simple things you can do that will make a noticeable difference, not only in registering new members (which, hopefully, you will see a lot of this season), but also in processing existing customer transactions.
[gap height=”15″]
When guests visit your salon for the first time, does this often cause a bottleneck at your front counter and frustrate current members who just want to start their tanning session as quickly as possible? If so, you may want to consider implementing a kiosk where a new guest can insert their demographic information into your database before proceeding to your reception desk for consultation. Not only will this save you time, but will ensure that the guest’s information is input accurately.
[gap height=”15″]
Once at the front counter, you can also eliminate the process of using hard copy forms by implementing additional electronic measures, such as a skin type survey available within your point of sale system. Not only can it easily determine a tanner’s skin type by selecting answers to pre-configured questions, you can have the calculated skin type automatically populated into a release waiver that can be signed electronically on a signature pad. The best part is that you don’t even have to spend time printing a copy of the executed waiver for the tanner if you can email it to them directly through your software system.
[gap height=”15″]
These seemingly small measures leave extra time for salon tours, upselling and building relationships with your new members.
[gap height=”15″]
Implementing a kiosk in your salon can also provide VIP treatment to existing customers who have active services on their accounts. Imagine the delight on their faces when they are able to bypass the line in your lobby by checking themselves in for a tanning session and automatically sending time to their preferred equipment!
[gap height=”15″][gap height=”15″]
Automating tasks and increasing efficiencies will enhance your guests’ experience and ensure they receive the treatment they deserve!
[gap height=”15″]
If you don’t already take appointments, you might consider starting to this busy season by offering an online appointment book that is integrated with your salon management software. This will not only increase traffic at your salon as your guests can book tanning sessions or services with their preferred technician online at any time, day or night, but will also allow you to easily check them in when they arrive for their scheduled appointments – and the guest won’t have to wait.
[gap height=”15″]
Customers will surely welcome automation in your salon, especially at this time of year, but they will also appreciate being informed. As they enter your lobby filled with waiting customers, you can minimize questions about the approximate wait-time for certain equipment types by displaying this information on a screen in the salon. And, in addition to displaying wait-times per equipment type, as well as statuses of your equipment, why not use this as on opportunity to advertise current product promotions on a scrolling marquee at the bottom of the screen?
[gap height=”15″]
You want to keep both new and long-time customers coming back time and time again, not only during busy season, but long thereafter. Automating tasks and increasing efficiencies will enhance your guests’ experience and ensure they receive the treatment they deserve!
