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Home Profiles In Focus

The Moment of Darkness Le Moment by Devoted Creations

John P. Ribner by John P. Ribner
November 1, 2014
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For those clients who want the darkest of the dark, the moment has arrived with Le Moment from Devoted Creations.

From the creative minds at lotion giant Devoted Creations comes a lotion that features the most powerful bronzers as well as brand new anti-aging ingredients. This seemingly magic elixir is known as Le Moment, and it’s for those tanners who want to be as dark as possible and are willing to pay top dollar for the product that delivers on this desire. Introduce Le Moment to your tanners and watch them achieve the kind of results that they’ve only dreamed were possible! Are you ready to take them to the ultimate level of darkness?

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With its sexy, faux snakeskin bottle and a suggested retail price of $119, Le Moment is clearly made for the high-end client who wants the best of the best. “Every salon has tanners who want to be their darkest and this is the lotion for them,” said Lisa Parsons, DC National Sales & Education. “Le Moment utilizes the highest level of DHA of any our products as well as plant-derived natural cosmetic bronzers; together, this formulation will allow tanners of all skin types to blast through the plateau of their base tan to become the darkest that they can be!”

Le Moment continues Devoted Creations’ reputation for delivering the best in anti-aging ingredients. Explained Lisa, “We utilized two new ingredients in this product. The first is Kollaren, a biomimetic tripeptide that provides firmness and anti-aging benefits, and the second is Snow Algae Powder, which rejuvenates and protects the skin to help slow the aging process and extend the tan.” Le Moment also features after-tan odor eliminators, and its Cashmere Blend formula is a soft, lightweight blend that hydrates the skin for up to 24 hours. “The Blushing Suede fragrance appeals to both men and women,” Lisa said, adding that the product comes in a 13.5-ounce bottle good for about 30 sessions.

Combining the ultimate in bronzing and anti-aging in a package that’s loaded with shelf appeal, Le Moment is a game-changer. Devoted Creations has introduced a product that will make all tanners their darkest and it contains a host of other awesome ingredients for which the lotion maker is widely known. Le Moment and the rest of the Color Rush line are available through Devoted Creation’s vast distribution network. For more information, call 800.488.5524, or visit devotedcreations.com. ■

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John P. Ribner

John P. Ribner

A 14-year industry veteran, John "Ribby" Ribner has written hundreds of articles for IST Magazine and, as Director of Editorial Content, has also helped guide the publication's evolution. Ribby is a graduate of Central Michigan University's journalism program and has brought many years of newspaper reporting experience to his position of Head Writer. He is also the author of three novels, "Legacy of the Bear," "Prophecy of the Bear" and "World So Dark."

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