This month, I offer eight ways to keep your salon sales team engaged and into their job.
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It’s not easy, but tanning salon owners and management must accept that in today’s workplace, there is no one-size-fits-all recipe to encourage staff to perform better. Take a more custom approach by getting to know each team member, individually. You’ll discover that each may be motivated in different ways. I’ve seen some team members be more motivated by individual goals, but some are more driven by team goals. One employee may be fueled solely by commission structure, while some may care more about recognition. The trick is to be open to many forms of motivation. Check out these eight concepts – I’ve seen all of them used effectively.
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1. Purpose Over Profit
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Young employees are inspired by knowing that their hard work makes a difference beyond just $$. They want leaders who see beyond the obvious and look to create wider-reaching impact that extends into the community and influences social causes.
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2. Solving, Not Just Selling
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Stop selling your staff on why they need to perform better. Explain why their contributions help solve problems and contribute to the company’s success. When they know their work can add value to everyone, employees are more inclined to step up their game. It’s not only about what you are trying to sell, but also what the team is able to solve along the way.
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3. Jump In and Get to Know Them
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When you spend time with your team, make it matter. Don’t just expect your time and title to inspire them. Employees want a leader who pays attention and genuinely cares about them.
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Before they can create the best recipe for success, great leaders take the time to learn the ingredients. Employees are most inspired when a leader takes the time to know them and show that they have their best interests at heart.
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4. Teach, Don’t Lecture
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Employees are tired of being told what to do. They are eager to learn and remain relevant, but find it difficult to be inspired by leaders who run the business using fear. Are lectures ever effective? What they really need is a coach who helps them sharpen their strengths.
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Each employee may be motivated in a different way – the trick is to be open to using many forms of motivation.
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5. Innovate
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Let staff help craft and create what goes on in the salon. Let them take projects from start to finish. You get committed employees when they help create the processes that take place in the business. Once an employee feels valuable to your business, they become committed, not just compliant.
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6. Let Them “Call the Shots”
(Sometimes)
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Entrust your team to make important decisions. Allowing competent team members to “call the shots” based on what they believe is the best for the business and the team. It gives them the power to handle problems as they arise and the tools to make guests happy.
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7. Personal Growth, Not Just Responsibility
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Historically, leaders have used “increased responsibility” to inspire performance. While this approach works sometimes, performance most flourishes when a leader can help guide employees’ professional growth and development. Leaders must take more time to mentor and/or guide their team.
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8. Trust
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When you trust someone, you believe in them. People are inspired when they know that their leaders believe in their capabilities to deliver.
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