Five decades. Yes, the tanning industry has begun our fifth decade and, in many cases, fighting the same fights. Not only do we battle with the anti-indoor tanning media, we also struggle with staff turnover. However, having a transient staff does not give salon operators a pass to overlook the training element that is truly the lifeblood of a professional tanning facility. The fact remains that many salons have not invested in staff training.
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Back in indoor tanning’s halcyon days, it was pretty easy to run the business. But the days of handwritten tanning records and simply hanging a sign that reads “Tanning Salon” are well gone. This is not to say that many companies spend time, money and resources on providing their teams with awesome training on equipment, pricing, sales, lotions, etc. But can your staff answer a salon guest’s tough questions?
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Think of it this way: would you spend money at a restaurant that employs a cook who has no training? Would you feel confident that a service tech with only “cursory” knowledge of cars is in place to fix your 2020 vehicle’s flat-screen navigation system? How about an I.T. person who claims he can fix the computer network that links your ten salons, with a resume that includes not much more than an aptitude for downloading music? Doubtful, very doubtful.
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If you – as salon operator – and your team have taken an approved indoor tanning certification course, well then, congrats! You’re rolling into the new season set for success. However, if you have not invested in training, then you have to ask yourself “why?” I’ve spent quite a few years teaching salon certification and the most popular answers to this question are “turnover” and “cost.” Comments include:
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- “Why train them if they may not stay on as staff?”
- “It’s too expensive.”
- “I even have to pay them while they’re on the clock taking the class and test?”
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Having a transient staff does not give salon operators a pass to overlook the training element that is truly the lifeblood of a professional tanning facility.
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Well, no – that’s no longer an excuse. IST Magazine’s Sun is Life® Certification is the answer! We’ve partnered with our sponsors to create a fantastic offer. For a limited time, you can certify up to ten employees (per location) for only $99. That breaks down to under $10 per employee – under a dollar a month – to equip your team with the tools they receive from this certification program. Get the tanning industry’s best training and bring your staff up to speed with the latest information and accredited state certification.
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Sun is Life is a fantastic, inexpensive program. Now, salon owners can get past the feeling that staff training is a “cost” and roll right into the concept of “investing” in their team and their business. If you missed the classroom versions taught at some of the recent industry expos, no problem. All you need are internet access and a computer – Sun is Life is available on line “24/7” for you to complete at your convenience.
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Clearly, if you are going to be in the business of indoor tanning, you should be factually educated on the subject. Your staff needs to be on the same page. There have been so many media reports over the years (most of them communicating misconceptions) that have negatively influenced the public, as well as your current customers. So, take a stand and do something about it! IST makes it so easy and cost effective, there is no reason not to step up and get trained today.
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We’d like to thank all of the Sun is Life sponsors and those companies that provided our certification program at their expos, including Devoted Creations and New Sunshine, Four Seasons, All Hours Distribution, Heartland Tan and PC Tan. They support Sun is Life Training and Certification and the time for you to get on board is NOW!
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For more information, visit sunislife.com today!
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