Dear Readers,
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It’s time to get geared up for the upcoming season, and the National Tanning Expo is the place to do it! This event will be held on October 22-23 in St. Charles, MO! (See inside front cover for info). Along with an exciting agenda of presentations by veteran industry leaders – a really great variety – you can attend a classroom-style session of Sun is Life® Training & Certification taught by SIL Director, Joe Schuster. For only $39.95 per person, you can increase the professionalism at your salon and give your team the tools they need to provide a premium guest experience.
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In addition to everything the Expo schedule has to offer, the networking opportunities at an event of this caliber are invaluable. You can learn so much from the manufacturer reps who will be present on the exhibit floor, as well as other salon operators like you who want to make the most of their upcoming season. Several roundtable discussions are scheduled – always a fantastic source of information.
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Of course, you don’t have to leave home to get a ton of valuable business advice delivered to you every month, or accessible online anytime. Your monthly IST Magazine features articles written by many of the top sun business experts. Sales, marketing, human relations – we’ve got it all. Be sure to check out Part 1 of Jerry Deveney’s article “Unlock the Door to Success.” Joe Schuster highlights another salon that is benefitting from our Sun is Life program; not only are they glad they got the training, they are now featured in a national magazine! Your business could be the next Salon of Distinction …
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Our growing economy should be good for the sun business, so get ready to take advantage of this and invest in making your salon the best it can be. I hope to see you all at this year’s BIG SHOW – the National Tanning Expo in St. Charles, MO!
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Thanks for reading,
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