DALLAS, TX — On January 4, 2023 Palm Beach Tan, Inc., the nation’s largest indoor tanning provider, announced the acquisition of the At The Beach tanning chain, which includes 58 facilities across Oklahoma, Kansas, Southern California and Colorado. With the latest addition, Palm Beach Tan now operates more than 650 franchised and company-owned salons in 34 states and has nearly doubled in size in the last seven years through acquisitions, new construction and franchise growth.
“With the acquisition of At The Beach, we are pleased to continue the expansion of the Palm Beach Tan brand in new markets such as Colorado, Kansas and Oklahoma,” said Diane Lucas, CEO of Palm Beach Tan. “At The Beach has built such a tremendous reputation across the country for its quality of salon offerings and customer service, and we look forward to the opportunity of providing our signature Palm Beach Tan services, as well as our exclusive beauty and wellness products to new members and guests.”
The new PBT locations will be owned and operated by long-time franchise entities. Bronze Body, LLC will acquire 27 salons in Denver and Old Trinity Partners, LLC will acquire 25 facilities in the Oklahoma City, Tulsa and Wichita regions. West Coast Tanning will add six more locations to their presence in the San Bernardino County and Orange County areas.
Existing At The Beach customer accounts will be transferred to Palm Beach Tan and all memberships, sessions, credits and packages will be honored. In addition, all At The Beach members will be integrated into the company’s signature Premier Rewards® program, offering loyal PBT members free upgrades, spray-tans, lotion discounts and more. All At The Beach staff have been offered positions with Palm Beach Tan.
