Paradise Tan

Owner-Operator	Diana Zajicek		Salon Software	Tan-Link
Years in Business	13		Other Services	Custom Airbrush, Spray-Tans, Automatic Spray-Booth, Red-Light Therapy, Full-Service Airbrush Makeup Bar
Staff	3		Distributor Partner	Four Seasons
UV Tanning Units	6		Best-Selling Lotions	Matte Black by Devoted Creations, Body Butter by Norvell Sunless
Lotions	Devoted Creations, DZ Sunless Norvel Sunless		Most Popular Package	All Access Beyond Bronzing EFT
Website     ParadiseTanWellington.com

[gap height=”15″]In October, Four Seasons Tanning hosted the National Tanning Expo in St. Charles, MO, where IST Publisher, Vince Lorraine, met Diana Zajicek of Paradise Tan Wellington, a salon located just outside of West Palm Beach, FL. He told me that she was a “must” to be interviewed and a call to Diana confirmed her enthusiasm for the tan biz! Here’s the 411:[gap height=”15″]

IST: Diana, let’s start at the beginning. How did you get your start in the industry?

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DZ: Actually, I am still in the process of renovating – I want to create more of a beachy, South Florida vibe – a peaceful oasis feel. We did the lotion display in beachwood material and, of course, we needed pastel blue, seashell-shaped lobby chairs!

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DZ: I was one who did not see the overall picture of EFT memberships. But my mentor/bestie Rhonda Culligan (previous owner of Body Heat Tanning in Coral Springs, FL, 45 minutes away) finally broke it down the way veteran salon operator, Mike Blore would. Add value to your memberships! I created the All Access membership and purchased a red-light therapy system and sales quickly skyrocketed. In less than two years, we went from about $600 monthly in memberships to $16,000! My biggest obstacle was understanding the true VALUE of EFTs. To all the salon owners who are struggling and thinking, “in my small town, no one will buy it”: get that out of your head! I was in the same mindset and I promise the second you change that and simply make the EFT membership your best deal and No.1 focus, you will thank me. EFTs are the lifeline of any tanning business, small or big!

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DZ: That’s easy. Sun is Life ensures that my staff not only understands responsible tanning, but also learns the benefits and positive effects that can come with UV tanning. The Sun is Life creators also have 40 years of experience and know all of the ins and outs.

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DZ: Kill them with kindness! The customer is ALWAYS right. Without them, we are nothing! I go above and beyond to make sure that not only are they getting the best tan, but also the best experience. It’s true that people won’t always remember what you said to them, but they will always remember the way you made them feel.

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DZ: Short-Term Goal: Finish Renovating my salon – our lobby is basically completed, next will be our spray-tan rooms. Long-Term Goal: I want to get my EFTs to $20,000 this coming season. I believe if we have the mindset and tools, we will get there! We just bought the new 2020 ProSun RenuvaSkin L3200 red-light therapy machine that is going to knock the socks off our guests!

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DZ: Coffee is a MUST for me every morning!