Are you the “Bad Guy” the press makes you out to be? Do you lurk in the shadows waiting for your next underage victim to over-expose with UV tanning sessions? Are you peddling cancer to women? Like it or not, in the minds of many folks in your community, that’s who you are! And the press isn’t letting up on the assault, despite mounting evidence to the dispute their claims.
How can you defeat the anti-UV message and improve your image in your local community? Think about it – what do you do already, that if properly promoted, could help improve the image of your business? Do you give to local charities like food pantries, youth sporting activities, women’s shelters, veterans associations, your church, breast cancer research, the homeless, “no kill” animal shelters, and other worthy causes? I haven’t met anyone in our industry who hasn’t!
So, what’s the solution? UV Marketing Group has developed a grass roots campaign to help you show your customers and the public that you care about your community. It’s called the GIVE Campaign and is the first public relations program of its kind designed to change “hearts and minds” by promoting the good things you do in your community every day. It’s local, effective and costs you nothing to get started. It will even pay dividends when done consistently and continually.
Here’s how: Join the GIVE Campaign! It’s free and online at GiveCampaign.com.
Just register, and you’ll get access to the “We Give” branded images, the charitable strategies, the tools, the press releases and campaign objectives to make you successful in your efforts. Don’t be shy; let everyone know you’re helping others in need! There’s no cost to join, just your commitment to participate.
Joining the Give Campaign will help you:
- Maximize the impact of your charitable giving.
- Solicit local charities to accept your donations.
- Choose charities that match your values.
- Plan what amounts and types of donations to give. (Donations don’t have to be cash!)
- Create the tools needed to promote your efforts.
- Write press releases and promotional communications.
- Design charitable strategies that are mutually beneficial for the charity and your business.
You can change hearts and minds in your market. You can prove to your clients you care about them and the community. You can offset negative press with positive deeds.
Visit GiveCampaign.com today and get started. It doesn’t cost you anything to learn how you can make a real difference in the lives of others and your business, as well.
GIVE till it helps!
