A Webinar series that instantaneously shares valuable tips for professionally operating a tanning business … this is what Sun is Life® Training and industry veteran John Farr have to offer salon professionals – for free!
Sun is Life is proud to present its 2013 Webinar Series featuring John Farr, president of The Power Group, an indoor tanning marketing and human resources consulting firm. This series allows salon owners, managers and staff to benefit from Farr’s 21+ years of retail tanning business experience, and it’s open to all tanning pros looking to gain that “edge” in operating their businesses. This month’s series – “Sustaining Sales & Profits Beyond Peak Season” – focuses on EFT memberships, including tips on up-selling, membership retention and increasing closing rates, as well as up-selling and retaining members throughout the year.
These Webinars come at a time that John Farr describes as a “critical juncture” in the indoor tanning industry’s history. “We find ourselves transitioning from what had been an entrepreneurial-based business to a retail-oriented business in a highly-competitive market,” he said. “Now, your tanners are everyone else’s customers, too, so it’s important to create unique experiences for them. To do that, a salon owner must understand the best ways to manage their business, staff and client relationships, which is what this Webinar series addresses.” To join this exclusive series, simply log on at istmagazine.com.
ist Publisher and Sun is Life creator, Vince Lorraine, is proud to co-host this Webinar series with John Farr. “When I opened my first salon 33 years ago, there weren’t any educational opportunities like this,” said Vince. “If a salon owner had any human resource experience, it was most likely something that they brought with them from a previous job. Because the Sun is Life team understands the importance of solid human resource skills, as well as effective and creative marketing and promotions, we’re happy to join with John to offer these Webinars to the industry absolutely free. I would urge everyone to take advantage of this top-notch educational opportunity!” The Webinar series will continue throughout 2013.
After its 2011 debut, Sun is Life’s unique approach to online salon operator training and certification continues to impress tanning salon pros. “I’ve personally seen this industry come a long way over the years; but now is the time for all of us to raise the level of professionalism that we project into the marketplace,” Vince Lorraine said. “In order for us to do that, salon staff must change the way they serve clients, promote responsible and moderate tanning and exhibit professionalism within our communities. Sun is Life addresses all these issues while also helping salon operators to become more confident salespeople.”
Sun is Life is an online salon operator training program consisting of 25 user-friendly modules and offers a Guest Experience Medallion (GEM) upon completion. In addition, the Sun is Life certification course satisfies state tanning facility requirements. For more info, visit sunislifetraining.com and sunislifecertification.com.
