Spring is a time of renewal and the beginning of a fresh, new season brings ample opportunity for your promotional efforts to blossom.
When you think of spring, the things that come to mind are energy, bright colors and positive vibes! So why not focus on doing something special for the spring holidays? Decorate your salon for Easter, host an out-of-this-world event on “Star Wars” Day (May the 4th Be with You), or showcase all the beautiful colors of the rainbow in June for Pride Month. Representing your salon in a festive light shows the community that your business is dynamic, giving them more reasons to become your customers.
Here are some creative ways to ramp up your promotional efforts in the spring months.
April
- Autism Awareness Month: All things blue are on sale – lotions and products in blue bottles/packaging, or a limited time “sapphire” tanning package for a discounted price.
- Stress Awareness Month: We’re under stress these days! Offer a “stress-free” package deal – a three-month unlimited package including a free UV tanning lotion of their choice up to $50 MSRP. It’s a quick, stress-free purchase, perfect for any guest needing a little rest and relaxation under the UV rays.
- Couple Appreciation Month: Buy One-Get One package half-off for your significant other. Just remind them the half-priced package must be in their partner’s name. (This is also a great promotion to run on National Siblings Day, April 10.)
- Teacher Appreciation Week (April 1-7): Celebrate your salon guests who are teachers with a free gift, tanning session or equipment upgrade.
- Happy Easter! (April 17): Fill an Easter basket with plastic eggs that contain coupons for deals and gifts. Your guests get to choose one and redeem their prize. This concept also works well as a lotto/raffle type promotion. Increase the value of the items in the eggs with things like free weeks of tanning, UV lotion, spray-tan sessions, accessory items, multiple upgrades, etc. and charge a set price for the eggs while supplies last.
- “4/20” Sale on All Things Hemp: This includes every product you carry that contains hemp or CBD. This works great to pair with four tans or upgrades for $20, BOGO for $4.20, or all packets are $4.20 for the day.
- Earth Day (April 22): Promote recycling and offer guests $10-$20 off a new lotion when they bring in their old, almost empty, or empty lotion bottles.
MAY
- Cinco de Mayo (May 5): Run a one-day sale with fantastic deals like buy five upgrades/get five free; BOGO sessions for $5 and $5 tans or upgrades.
- National Nurses Week (May 6-12): Show your support and appreciation to tanners who are nurses with a free gift, tanning session or equipment upgrade.
- Mother’s Day (May 8): Celebrate each and every mom who comes in with a free gift, but don’t forget to start promoting your Mother’s Day bag-deals and gift cards at least three weeks early!
- Memorial Day (May 30): Honor those who have made the ultimate sacrifice for our freedom with a free week of tanning or upgrades for all veterans, active or retired service members. This is also a great time to incorporate a week-long sale in honor of our fallen heroes.
For free promotional support, please contact me at gjaeger@sunevolutions.com. For info on other observances you can turn into sales opportunities, check out nationaldaycalendar.com
Representing your salon in a festive light shows the community that your business is dynamic, giving them more reasons to become your customers.
