Spring is in the air! You know what that means, right? It’s close to vacation time. If you have ever asked yourself, “Should I tan before vacation?” The answer is “Yes!”
Getting a good base tan before vacation will help your skin prepare for soaking up the sun on the beach. By getting a base tan, your skin becomes three times less likely to burn from sun exposure than if you were to go out without a base tan.
Busy season for the tanning industry is anywhere between mid-February to May, depending on where you are located. This is when you will have the most tanners paying your salon a visit—some faithfully while others just sporadically.
During these times, you will want your staff to be educated on all things related to lotions and services, so they are equipped to handle all the craziness going on in the salon. Make sure they are on top of ingredients, what products to recommend, and how certain services will help with desired results.
Training is vital right now. This will not only make a sale but will also create relationships with clients. It shows them you care about their skin and the results they want to achieve in your facility. In return you build long-term relationships with these clients that will get them in your doors for years to come.
Talk About Lotions
We have a large variety of lotions catered to different clients’ needs. They vary from sunless tanners to lotions that do multiple services. Your goal is to know which lotions to pair with your clients.
A highly demanded product line features our indoor/outdoor products, which are perfect for a spring breaker to bring with them on their vacation. That way, they can build their base at the salon with the lotion, and then bring it with them on their adventure.
Getting Your Spring Break Home Base
Starting off the season right typically means new tanners coming in to build a base. That means they will need to have the right tanning supplies for that base tan. This is a fantastic way to drive up your sales.
Creating fun and enticing packages can always increase sales. You can call these “Spring Break Essentials,” which will contain the basic tools for building a base. To promote this, create detailed pictures in Canva explaining why certain products pair well together. Is it their fragrance, their formulas, their ingredients…?
For example, if you want to create a bundle for a client that wants to use red light services, tan, and sunless tanning, you would use the new Collagenetics Illuminate collection consisting of: Light Lotion, Cream Concentrate and Beauty Balm.
This also creates the perfect opportunity for product bundling and educates new and existing clients on lotion awareness. You could also create a maintenance kit for a sunless tanner or someone who needs to prolong their glow.
Campaign Ahead
A step-by-step campaign on how to properly tan would be both useful and helpful to new tanners. This could contain anything from guidelines to tanning less, building your base properly, shedding light especially on the importance of not overexposing your skin, coming in earlier rather than later.
As some would say, it’s best to start dipping your toe rather than diving headfirst. Below are a couple tips and tricks to follow:
- Educating them on the importance of starting at least a month earlier than their vacation date.
- Start at a lower time and increase time with each session to avoid overexposure. This is the best way to allow your skin to build up a natural tolerance to UV rays on your vacation and get a beautiful tan.
- The right lotions will make an impact on your results. For example, our lotions will speed up the tanning process and are loaded with skincare.
- A tan extender will keep your skin hydrated and prolong your results.
- A sulfate body wash and a hot shower will strip your color away fast.
Another fun way to help with your salon’s social media presence would be to promote sales for your salon. You can call it “Springing into spring break” or something similar, and have it be a series of posts.
These posts can highlight the different sales going on throughout the salon to keep your clients posted and informed. Also, make sure to mention updates well as the bundles and product informative posts. It’s imple yet effective.
A new season brings on a new chapter. Thrive on all these opportunities to share with your salon all your tips and tricks. Educate them on all services and products you love and live by while also welcoming in all new clientele with open arms and lots of promotions to make their visits successful.
