SunCatchers, Boutique – Sun – Spa | Phenix City, AL

After two decades in sales and marketing, Manuela Eldridge decided it was time for a change. Skincare, beauty and wellness had always been her passion. “I am in my element when I can make people look and feel good,” she states. “In November 2017, my husband Kurt and I opened our business with five tanning beds and a small retail boutique area, and that soon blossomed into a full-fledged wellness center.”

Manuela took some time to tell us more about the journey from tanning & gift boutique to SunCatchers Boutique – Sun – Spa, including her takeaways from the Sun is Life® Salon Operator Training & Certification.

IST: How would you describe the atmosphere at SunCatchers?

ME: Welcoming and relaxing. The salon’s design reflects our boutique ethos, with welcoming interiors that exude warmth and sophistication. We are getting lots of compliments from our guests about the positive atmosphere. Our goal was to create a space where people could relax, rejuvenate, and leave feeling confident and beautiful.

IST: What do you feel sets your salon apart from competitors?

ME: As our customer base grew, so did our understanding of their needs. We noticed a growing trend toward holistic wellness and a desire for a more comprehensive approach to health and beauty. In early 2019, we introduced a range of equipment aimed at enhancing overall well-being. From infrared saunas that promote detoxification and relaxation to red-light therapy for skin rejuvenation, we created a suite of services that caters to both beauty and health. These additions were met with enthusiasm, as our guests appreciate the opportunity to address multiple aspects of their wellness journey at one facility.

IST: What challenges have you faced as a salon owner?

ME: Our biggest challenge has been to find staff who share my same blend of vision, dedication and a commitment to holistic well-being.

IST: What has been your most important service addition?

ME: Understanding the nuances of skin tones and the importance of a flawless tan, we decided to expand our expertise by getting certified in airbrush tanning and it quickly became one of our most popular services. This was a pivotal moment for us, allowing our skilled technicians to suit individual preferences, and the service attracts a more diverse clientele.

IST: What are some ways SunCatchers supports the Phenix City community?

ME: We take pride in the community we have built and the lives we have touched along the way. We host events with local artists and crafters every other month and support a variety of area non-profits, as well as some of our local high school sports teams.

IST: What was your biggest takeaway from the Sun is Life Salon Operator Training?

ME: Key takeaways include understanding the tanning process, using the appropriate product to achieve a specific tanning goal, and maintaining superior salon hygiene standards. We strive to provide excellent customer service and build relationships with our guests. The training helps our staff provide consistent service quality and ensure guest satisfaction.

IST: What are your goals for SunCatchers in the next 1-3 years?

ME: Today, our establishment stands as a testament to growth and transformation. As we look to the future, we remain dedicated to expanding our services and refining our offerings, possibly opening a second facility. Whether it’s through introducing new wellness equipment, staying at the forefront of tanning techniques or exploring other avenues of beauty and health, our guests’ well-being is at the heart of everything we do. Our goal is simple: to be a sanctuary where people can find balance, beauty and bliss. Having solidified our reputation as a top destination for tanning and wellness services, we are excited to continue our journey!

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