[gap height=”15″]
More than 300 industry professionals were treated to a weekend filled with entertainment and new tanning product education as Four Seasons Sales & Service kicked off the 2018 selling season by hosting the 3rd Annual National Tanning Expo in January at the St. Charles Convention Center, located just outside of St. Louis, MO.
[gap height=”15″]
“No doubt, the new administration has created a much better business environment, and business owners everywhere are responding. One could actually sense the excitement that the salon owners brought with them. Great vibes, absolutely great vibes!” commented Ed Jerger, Executive Chairman, Four Seasons Sales & Service, Inc.
[gap height=”15″]
To kick off the event, Jerger welcomed the energetic crowd and then introduced internationally acclaimed Keynote Maestro, Freddie Ravel, who jump-started the weekend and captivated the audience with his dynamic multimedia “keynote concert” entitled, “The Rhythm of Success.”
[gap height=”15″]
Ravel, backed by a full orchestra and legendary music icons, combined motivational speaking with masterful piano performances to demonstrate how to unravel obstacles, enhance listening skills and increase productivity to SCORE breakthrough success.
[gap height=”15″]
“I really enjoyed Freddie Ravel’s performance!” exclaimed Tena Nobles, owner of Tanfinity in Hot Springs, AR. “He energized the crowd and set the tone for the show – I even got to have dinner with him!” she exclaimed.
[gap height=”15″]
“Freddie was very down-to-earth, personable, and he kicked the meeting off on a very positive and entertaining note,” commented Sheila Routon, Marketing Manager, Four Seasons.
[gap height=”15″]
The industry’s largest event included dynamic exhibits loaded with products and staffed with manufacturer reps who were on hand to offer product demonstrations and spend one-on-one time with attendees. “Throughout the day, attendees told me how much they appreciated the show and the educational opportunities we provided, such as the variety of sunless classes. Many commented on how great it was to see all the new Ergoline equipment. And, there seemed to be unanimous agreement that the food was really good! I am so glad we made so many people happy,” Jerger said.
[gap height=”15″]
The Cash & Carry Shopping area, a Four Seasons show staple and crowd favorite, was busy from Friday evening through the end of the show, offering attendees great show-only specials on a variety of products. And the Sun Is Life® Salon Certification program was also a huge hit, as 19 salon professionals passed the training course, presented by veteran industry educator, Joe Schuster.
[gap height=”15″]
Thousands of dollars in prizes were given away by the participating exhibitors. Attendees were also treated to a gourmet buffet lunch and cocktail hour after the show floor closed, provided by sponsors including:
[gap height=”15″]
Platinum Sponsors:
Ergoline
New Sunshine
Devoted Creations / Ed Hardy Tanning
[gap height=”15″]
Gold Sponsors:
Sun Evolutions
Tan Marketing
[gap height=”15″]
Silver Sponsors:
Tan, Inc.
JW North America
[gap height=”15″]
The Grand Prize, a Sunstyle Sunless Spray-Tan Booth was won by Caylee Laux of Picture Perfect Salon & Tan of Fairfield, IA. “Wow! What an experience! I feel extremely blessed and grateful to be given such an opportunity for my salon,” Caylee said.
[gap height=”15″]
The show’s success was perhaps best summed up by Jean Moll of Chili Peppers Tanning, New Baltimore, MI. “We really enjoyed the show. The seminars and product displays were great. My staff and I learned some effective sales techniques and we’lll be back next year!”
[gap height=”15″]
Four Seasons is happy to announce that the next National Tanning Expo will take place October 22-23, 2018 at the AmeriStar Casino in St. Charles, MO. See you there!
[gap height=”15″][gap height=”15″]
Exhibitors
[gap height=”15″]
Body Space Roller & Treadmill, Devoted Creations, Ed Hardy Tanning, Ergoline, Eye Pro, Inc., FIT Body Wrap, FS Accessory, FS Parts, JW North America, Lucas Products, New Sunshine Brands, Performance Brands Competition Sunless, Podz Eyewear, Radiance Lamps, Radiance Pod, Sunstyle® Sunless, Sun Evolutions Brands, Tan Track (Nichesoft) and Twilight Teeth
[gap height=”15″][gap height=”15″]
Seminar Highlights included:
[gap height=”15″]
• Acquire Your Fire! – Cristy Young, Owner, Sun Spa Tanning Salon
• Salon Success with Social Media – JoZe Cruz, Owner/CEO, Tropical Tan
• Make 2018 Better Than Ever – Greg Jordan, Tan Inc.
• Catch the Wave to Increasing Retail Sales – Susan Carlton, New Sunshine, LLC
• The Grass Is Greener Where You Water It – Lisa Parsons, Devoted Creations
• Build It and They Will Buy It: Bring Your Salon Counter to Life – David McFarland, SunEvolutions, LLC
• Perfecting the Art of Contour Spray-Tanning – Kelly Callaghan, Founder of Spray Tan Class
[gap height=”15″]
“One could actually sense the excitement that the salon owners brought with them. Great vibes, absolutely great vibes!”
Ed Jerger Executive Chairman, Four Seasons
