With busy season in full swing, tanning salons are experiencing a surge in customers eager to achieve that perfect tan in preparation for vacations and summer activities. While this influx of tanners presents a fantastic opportunity for seasonal revenue, experienced salon operators recognize the importance of converting seasonal guests into loyal, long-term customers. Here are some strategies to capitalize on the busy season boom and create lasting relationships with your clientele:
Membership Programs: Encourage seasonal tanners to commit to a long-term relationship with your salon by offering enticing membership program benefits. Provide exclusive perks such as product discounts, upgrade incentives and access to special events or promotions. Incentivizing loyalty through membership options creates a sense of belonging and encourages repeat visits, ultimately increasing customer retention and value.
Personalized Consultations: Take advantage of the increased foot traffic by offering every guest a personalized consultation, including a full salon tour of all of your offerings. Take the time to discuss their tanning goals, skin type, tanning experience and preferences. Providing tailored recommendations, guidance and a custom plan demonstrates your commitment to helping them achieve the best possible results, creating trust and loyalty in the process.
The key to long-term success lies in converting seasonal salon visitors into loyal, regular tanners.
Customized Regimens: Create a customized tanning plan and package tailored to the guest’s needs, preferences and tanning goals. Offer service bundles that include UV sessions, skincare products and additional amenities such as spray-tans and an at-home maintenance kit. By packaging your services in a convenient and appealing way, you not only increase the perceived value but also encourage customers to explore your service menu. This also works well when creating a “maintenance plan” in which you equip tanners with the knowledge, packages and products they will need to maintain their results all year.
Follow-Up and Feedback: After their initial visit, follow up with your new tanners to gather feedback and address any concerns or questions. Send personalized emails or text messages expressing gratitude for their visit and inviting them to share their experience. Use this opportunity to collect valuable insights that can help you improve your business and tailor future offerings to better meet their needs.
Promotional Events: Host special events or promos specifically targeting busy season tanners to encourage repeat business and word-of-mouth referrals. Host a “Friends Tan Free” event when you devote a whole day to allowing any member to bring in a friend who can also use a service for free. This is a day when guests can enjoy exclusive discounts, and show their friends or family your salon. By creating memorable experiences beyond the tanning bed, you strengthen the emotional connection between your salon and your clientele.
Social Media Engagement: I know we talk alot about its importance, but in today’s world of there is no bigger marketing powerhouse than your online social presence. Leverage the power of multiple platforms to engage with seasonal tanners and keep them informed about upcoming promos, events and new offerings. Share before-and-after photos, tanner testimonials and educational content to showcase the results and benefits of tanning at your salon. Encourage your customers to follow your social media accounts, interact with your posts and share their experiences to amplify your salon’s online presence and attract new followers.
While the busy season always brings a surge of people to salons, the key to long-term success lies in converting these seasonal visitors into loyal, regular tanners. By offering personal touches, salon owners can showcase their exceptional service to build trust and customer retention.
