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FT. WAYNE, IN – Eye Pro, Inc., world leader in disposable eye protection for indoor tanning and makers of Ultra Gold WINK-EASE, Lash Room WINK-EASE and WINK-EASE Dark, wants to make sure salons and tanners understand the dangers of tanning without proper eye protection. Due to popularity, the company is keeping with their 2019 training for the 2020 season, as salons found it highly entertaining and really instructive.
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“Many salon operators don’t realize that on average, 50% of their tanners are not wearing eye protection,” explained Eye Pro President, Brenda Fishbaugh. “A salon that aggressively sells eyewear and pushes eye protection safety could easily approach 70%! This leaves a lot of room for a salon to increase eyewear sales.”
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“Eyewear sales can be quick and easy earnings and a great way to increase revenue – during peak season or even in slow months,” Fishbaugh continued. “Explaining the importance of wearing eye protection while tanning doesn’t require the same loads of explanation as why one lotion is better than another, or why an EFT is a great idea.”
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Fishbaugh has found that some salon staff don’t even wear eye protection. “A salon team won’t push eyewear if they don’t believe in it, or understand it’s the federal law for every state,” says Fishbaugh. She agrees it’s a battle for salon owners to educate tanners on the importance of eye protection. “Consider having your staff complete the Eye Protection Module in the online Sun Is Life® Salon Operator Training program,” she suggests. “The fun, inexpensive and youth-oriented training involves role-playing situations illustrating how to handle a salon guest who says they don’t want eye protection or won’t spend money on goggles.”
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Eye Pro, Inc. is offering all new FREE online eye protection training for the 2019-2020 season called “Want Easy Eyewear Earnings?” Salons and staff will learn about FDA recommendations for sunless eyewear and eye protection laws for individual states, along with easy, usable tanning tips, such as how to avoid getting “raccoon eyes” tan-lines. The training is available online now.
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“We have made a very serious topic really fun!” states Eye Pro Office Manager, Jackie DeWald. “We illustrate our tips with photos of all types of animals wearing sunglasses. And, at the end of this fun and informational FREE training, each attendee will receive a custom certificate showing they are an eye protection expert.” Many salons display the “Eye Protection Expert” certificates next to each employee’s Sun Is Life completion certificate.
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To get your team trained with Sun is Life Certification, go to SunIsLife.com. To take the Eye Pro 2020 online training, go to WinkEase.com, hover over the “Support” navigation button and then select “Salon Training” from the drop-down menu.
For more info on Eye Pro products visit WinkEase.com or call 800.726.8322.
