We’ve all heard the old adage “You have to be in it to win it.” This rings true in regard to monthly recurring EFT memberships, especially as you enter the heart of busy season.
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If you’re not already selling EFT memberships but you’ve given yourself and your staff the advantage of a salon management software program, reaping the rewards of monthly recurring revenue will be a guaranteed win for your business.
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Visualize the possibility of having a flexible tool that allows you to configure your EFT membership program, without having to conform to any limits in functionality, that’s also easy for your employees to use!
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When selling an EFT membership – information on the membership terms, associated fees and even equipment upgrade pricing should be readily available to your employees so that they can confidently sell an EFT membership rather than a single session tan. Your staff should be able to easily communicate to the customer the amount due at the point of sale, the prorated fees, and even the date of the first draft – all because it’s automatically calculated by the system, using your preconfigured parameters. Arming your employees with information and making it easy to process membership sales is especially important for those temporary employees that you’ve hired at this time of year.
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Envision this customer electronically signing her contract, which has been automatically populated with the terms specific to the membership that she purchased. And, there’s no need to print her a copy, because you emailed it through the system, plus it’s saved to the client profile and accessible at any of your locations, so you don’t need to file a hard copy for yourself, either!
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Now that your newest customer is enjoying the perks of her new membership, shouldn’t your software program aid you in retaining that member, too?
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Now that your newest customer is enjoying the perks of her new membership, shouldn’t your software program aid you in retaining that member, too?
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Does the ability to give your EFT members automatic discounts on retail purchases sound appealing? How about rewarding them each month following a successful draft? Or allowing all of your customers to earn reward points that can only be redeemed should they have an active membership? Would you like to include free bonus upgrades to the next level of equipment, in the hopes that they will upgrade their entire EFT membership as a result?
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A robust software program will not only aid you in retaining those EFT members, but will also provide you with valuable metrics that are helpful in analyzing the performance of your EFT membership program.
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Wouldn’t it be nice to know ahead of time what your projected monthly draft revenue is? Having such info as the average number of months that each membership level is being held right at your fingertips will prove to be beneficial, as well. You may learn that you need to change the price point on a particular membership because it isn’t being retained as long on average as the others are.
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If you don’t offer a membership program, TODAY is the day to start! Having an attractive EFT program and a solid salon management software to help automate the entire process will not only benefit your most valued customers, but you will win by fattening your wallet each month, too!
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