Hempz® Sensitive Skin product line is the answer to a need in the skincare marketplace, providing salon owners like you with amazing, in-demand bodycare products!
Fragrance formulations are the No. 1 cause of irritation for those with sensitive skin, keeping these folks from using most bodycare and lotion products. Understanding this problem, the skincare experts at Hempz have created their Sensitive Skin line, which is completely fragrance-free as well as being dye-, paraben- and gluten-free. These products – a moisturizer, body wash and body balm – are built upon a platform of 100% Pure Natural Hemp Seed Oil and are blended with Natural Calming Oatmeal Complex designed to leave the skin feeling hydrated and looking smooth. The end result: satisfied tanners and successful salons!
The winner of multiple Industry Choice Awards, the original Hempz is the tanning industry’s iconic moisturizer. Its latest Sensitive Skin Herbal Body Moisturizer continues in this great tradition, featuring a dynamic blend of Oat Kernel Flour, Oat Kernel Oil, and Oat Kernel Extract, as well Chamomile Flour Extract, Shea Butter, and Cocoa and Mango seed butters for optimum moisturization and skincare. Explained Supre Tan Director of Marketing, Valeria Rousselle, “This is the perfect product for people with sensitive skin, as well as those who already have a favorite perfume or cologne and don’t want a scented product to clash with it.”
Sensitive Skin Calming Herbal Body Wash is the ideal add-on product for salon pros who’ve developed a reputation for being bodycare experts. “This product contains no sulfates, which are harsh detergents that can strip skin of moisture and prematurely diminish the effects of a nice tan,” Rousselle explained. “It is blended with so many amazing natural ingredients that make the skin feel soft and smooth while also helping extend a tan.” With this and Hempz’ other Sensitive Skin products, Rousselle says salon pros can keep bodycare sales in-house instead of losing them to local retail stores.
People lead hectic, fast-paced lives, even those with sensitive skin, and Sensitive Skin Soothing Herbal Body Balm is an ideal product for those who need to moisturize on the go. “This easy roll-on formula helps hydrate, condition and calm dry skin,” Rousselle said. “In addition to its skin-softening properties, it’s a fast absorbing, all-over hydrating body moisturizer.” Like its sister products in the Sensitive Skin line, the Soothing Herbal Body Balm contains a nutrient-rich, natural Cocoa Seed Butter to deeply moisturize and nourish skin.
A tremendous sales opportunity is available to tanning pros who feature the Hempz Sensitive Skin products in their salons. The line has a suggested retail price range of $19-$28, and is available through the company’s vast U.S. and Canadian distribution networks. “When salon pros provide their tanners with the products that their skin craves,” said Rousselle, “they’ll enjoy added retail sales and their tanners’ continued satisfaction. Our product training specialists have added the Sensitive Skin line to the list of Supre Tan and Hempz products they will educate salon staff on as they head into this year’s peak season. Those interested in proven sales and marketing tips for these and other great products are encouraged to contact us.”
As the tanning and skincare experts in your community, you need to offer products that appeal to everyone. Hempz Sensitive Skin line provides salon pros with amazing sales opportunities because they fill a niche for affordable bodycare that delivers high-end results and won’t irritate skin that is on the “sensitive side.” For more information, call 800.825.7020 or visit supre.com.
