Supre Tan announced on September 2 that it would be operating under the new name Sun Evolutions.
Commented Director of Marketing Valeria Rousselle, “The purpose of this name change is to create a new corporate identity that will promote marketing and operational effectiveness supporting Supre Tan and its newly acquired brands by managing the collective brand’s portfolio under one unified identity.” Sun Evolutions will manufacture and market all Supre Tan, Pro Tan, Fiesta Sun, Vineyard Grapes and Beauty with Light products as well as distribute Hempz and Playboy Tanning Sunless and Body Care Products.
This announcement followed the August press release announcing that Supre Tan’s Parent Company, Product Innovations Research LLC, had acquired the brands Pro Tan, Fiesta Sun, Bask, Vineyard Collection Grapes and Beauty with Light from Florida-based lotion maker Performance Brands, Inc.
[callout template=”default”]“It is our goal with this name change that our customers will be able to easily identify Sun Evolutions as the home to all of their favorite brands.”
Bruce West, Founder
– Supre Tan [/callout]
“We believe creating a new corporate identity was an important next step in leveraging the strengths and marketability of all of our collective brands. It is our goal with this name change that our customers will be able to easily identify Sun Evolutions as the home of all of their favorite brands,” said Bruce West, founder of Supre Tan.
The integration of the company’s new identity will begin over the next few months with the launch of new websites, new ad campaigns and a New Platinum Salon Partnership program. For more information, contact Valeria Rousselle, Director of Marketing at 972.788.5184 or email V.Rousselle@supre.com.
