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Home Profiles In Focus

Do You Cocoon?

Sherron Barden by Sherron Barden
September 1, 2015
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When the Cocoon Wellness Pro is part of your salon’s service menu, everybody is a potential customer.

Combining Thermal Active Energy, Full-Body Massage, Isometric Fitness and Aroma Therapy in a sleek, streamlined pod, the Cocoon Wellness Pro creates the ultimate total body wellness experience. “Whether your salon guests have just made the commitment to improve their health and wellbeing – or they’re seeking to achieve the next level in peak performance, the Cocoon offers a myriad of benefits,” says Jerry Deveney, VP of Business Development at Four Seasons Sales & Service, the product’s exclusive distributor.

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The Cocoon offers a revitalizing, rejuvenating and relaxing experience for the mind, body and spirit. The cushioned, full-body, dual-wave massage system is ergonomically situated within an enclosed pod of thermal active energy; created in part by the heating of the Tourmaline, Jade and Germanium stones that line the pod’s inner walls. When energized, the stones emit radiant wavelengths which contribute to the effectiveness of the dry heat, sauna-like atmosphere within the pod. “It feels like you are floating on a cloud of energized air,” states Jerry.

As your body is massaged, you can perform isometric fitness and body-toning exercises, targeting the arms, legs, abs and core. The experience is further enhanced as you breathe refreshing, cleansed, air infused with Himalayan Crystal Salt. “This helps the body’s natural ability to breathe deeply and relax,” says Jerry. For added pleasure and relaxation, you can also enjoy the benefits of Aroma Therapy enriched with pure essential oils.

During the session, the user can adjust cooling airflow as well as the unit’s internal temperature, which ranges from room temperature up to 170 degrees Fahrenheit. The thermogenic benefits of a high-heat, isometric enhanced session include calorie burning and weight loss. “While immediate water weight loss is temporary, rehydrating the body after the session with pure, clean water, helps create a cycle of health that encourages people to maintain their fitness regimen,” Jerry explains. “This also helps reduce impurities in the system, improves metabolism and leads toward achieving permanent weight loss.” In addition, increasing your core temperature for short bursts has been found to be healthful and can dramatically improve athletic performance – a concept referred to as “hyperthermic conditioning.” A typical session ranges from 15-30 minutes. Two or three sessions per week are recommended initially, followed by weekly maintenance sessions.

The Cocoon was first introduced at the Four Seasons Southeastern Expo in January of 2015. Since then, salons have reported excellent profits and the highest levels of customer satisfaction. “One salon is doing so well, they added a second unit to handle the demand,” states Jerry.

With the Cocoon, salons can increase profit potential of existing clientele while also attracting new customers. “It adds an exciting, health spa dimension to the business and offers universal customer appeal,” Jerry continues.

Most salons that feature the Cocoon sell the service in much the same way they sell tanning packages. “We recommend selling memberships that encourage repeat sales, as well as active use of the Cocoon,” Jerry says. “This provides customers with a genuine value and salons with a year-round profit center.” Designed for fast cleaning and easy maintenance, the Cocoon operates on standard electric service and plugs into a 120V/20A outlet. It is T-Max compatible and can be controlled by an optional front desk timer.

Incorporating sales of specially designed firming and toning skin care products (that enhance the effectiveness of the system) as well as bottled water and supplements will add to the overall profit picture. Marketed effectively, salons could potentially generate up to $15,000-$25,000 per year in annual gross revenue.

The Cocoon sells for $8,995 plus sales tax and shipping. Financing is available with payments as low as $199 per month. For complete details on pricing, sales and marketing, as well as special offers, call 800.325.2769 or visit fstanning.com.

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Sherron Barden

Sherron Barden

As ist Magazine’s managing editor, Sherron edits all articles written by staff writers and the publication’s illustrious group of editorial contributors, as well as writing occasional content. She has been with the magazine since its inception in 1997.

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