As the New Year rolls around, people everywhere embrace fresh starts, self-improvement and new goals. This “New Year, New Me” mindset creates the perfect opportunity for your tanning salon to connect with people looking to enhance their confidence with a perfect glow. With the power of social media, you can promote your services, attract attention and build excitement for your New Year’s promotions. Here’s how to turn your salon into the ultimate destination for a radiant, glow-worthy 2025 experience!
Tap into the emotions of the season with relatable and inspirational posts
Share quotes about self-confidence and fresh starts. Give your customers some inspiration to jump-start their day!
Encourage your followers to include “Glow Goals” in their New Year’s resolutions. Post before-and-after photos of happy tanners (with permission) and invite your audience to share their own glow-up journey using a branded hashtag like #NewYearNewGlow.
Post fun memes about New Year’s resolutions (and how tanning helps keep them!) Creating memes is always a fun opportunity to spark humor and share relevant content. Posts about trending topics will always boost your social media engagement.
Highlight how a healthy glow can inspire positivity and confidence. Everyone feels their bronzed best with a great glow! Showcase how your products and services can help tanners feel confident year-round.
Expand your horizons past tanning and position your salon as a hub for self-care. Share beauty, health and confidence-boosting tips that align with your brand and services.
Showcase how tanning boosts confidence and complements a wellness routine. Spa services can go hand-in-hand with prolonging a golden glow.
Suggest skincare routines to pair with tanning. Most Devoted Creations products are now multi-use formulas that can enhance multiple services. Explain to your guests the benefits of high-end skincare and how there is now a tanning regimen for all types of tanners.
Offer winter self-care advice to fight seasonal blues. In the winter months, the “seasonal blues” can be at an all-time high. However, with a couple trips to your salon throughout the week, your tanners can feel like new, rejuvenated human beings.
Kickstart your campaign by showcasing irresistible New Year’s deals. Use social media to create eye-catching graphics, videos and reels that highlight:
Discounted Packages – Offer special pricing on tanning memberships or bulk sessions that you are trying to focus on (Examples: You brought in new equipment and want to showcase the features; OR you want to promote specific tanning systems that don’t get much recognition.)
Limited-Time Offers – Promote flash sales or “New Year Glow” packages available for January only. This will give customers a time frame that will build anticipation. Typically, this is when salons sell their annual memberships at a discounted rate.
First-Timer Deals – The New Year will motivate new clientele – entice them with discounts on their first session or package. Word-of-mouth about special deals could bring more newbies through your doors.
In conclusion, the “New Year, New Me” mindset is the perfect opportunity to reach new heights for new and existing customers. A social media strategy based on creative, authentic and engaging posts about your products and services can improve the success of your business while helping your salon guests start 2025 with a perfect glow!
