David is a National Educator for Sun Evolutions, offering brands including Supre Tan, ProTan, Fiesta Sun and Hempz. He is a face-to-face sales and beauty product fanatic who gauges his success solely on his effectiveness at selling real product to real, live salon guests.
Beware ... there is a real SALES KILLER on the loose as we speak! The title of this column may...
On a recent summer day, my sweet daughter, Marissa, proudly announced that she wanted to go into business selling lemonade....
Kissing slimy, dead fish on the lips on a daily basis, the fishmongers at Seattle’s world famous Pike Place Fish...
Selling salon products can be a tough job: tough on the ego, tough on the energy level – which explains...
Better questions might be, “If lotions are talking, what are they saying and what are you saying back?” and even...
The three-word phrase “JUST GOOGLE IT” is a micro-statement as to why even dedicated beauty product professionals like me, as...
How many times has a “not so sharp” job applicant slipped through your ever popular, air-tight, “I go with my...
Is your salon staff caring for “your baby” like it’s their baby? Do they absolutely kick butt on sales for...
The moment we’ve all eagerly awaited since last year has finally arrived! Oh, yeah – tanning season is starting to...
When they brag about their tanning results from a session at your salon, you’ll rarely, if ever, hear a guest...
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