Jerry Deveney is the President of SunForce Marketing, Inc. He has been actively involved in the tanning, spa, wellness and fitness industries for more than 30 years. His company provides business analysis and consulting services in the areas of sales, marketing and operations. Jerry has worked in almost every industry sector including salon management, equipment manufacturing and distribution, new product development, regulatory affairs, and sales & marketing.
Early in 2023, Ty Godwin, Owner of several Hollywood Tans salons in Maryland, attended an industry trade show. While he...
The first use of red-light therapy in a controlled, scientific environment dates back to the 1890s, when it was studied...
Whether you are a seasoned industry veteran exploring new options, planning to open your first salon, or preparing to buy...
Beginning in 2010 with a single salon, Glo Tanning has grown into a luxury salon and spa chain with 30+...
Now is the time to be proactive and lock in your EFT (electronic fund transfer) monthly membership customers for the...
As early as 2500 BC, historical records document the Egyptians using cold compresses to treat injuries, relieve pain and help...
Now is the time to be proactive and lock in your EFT (electronic fund transfer) monthly membership customers for the...
For your business to succeed and maximize its true profit potential, you must learn and understand the significant differences between...
In my lifelong pursuit of safe and solid investments, I have subscribed to several online business and financial sites that...
To help you achieve your financial goals, we will begin by objectively examining each segment of your business including all...
IST Magazine is the premiere, multi-award-winning business-to-business publication for the indoor tanning industry, providing valuable business articles and industry information in a fun, professional format.