As Director of Brand Development for Devoted Creations’ family of brands, Lisa brings 17 years of industry experience, knowledge and enthusiasm to all aspects of the business, including social media, product development, training, customer relations, public speaking and marketing strategies. Lisa worked at the salon level managing a large chain of salons, which infuses her sales training and brand concepts with real world experience. Lisa has been chosen IST Magazine’s “Person of the Year” four times.
In the tan biz, October is a very exciting time of year! Salon operators are gearing up for a busy...
We’ve all been there – in the middle of a product sale to a salon guest when she becomes “iffy”...
As a product educator, I’m on the road a lot, and it’s my job to help inform new and veteran...
It’s that time of the year again … summer (insert sarcastic exclamation points). This is when the rest of the...
For salons in much of the U.S., June is a month when they start to see a decrease in tanner...
It’s May! By this time, your lobby should be full of tanners preparing for summer, working on keeping their spring...
The time is here! It’s spring and our salons are filling up with familiar faces from last season, our usual...
Hello February! It seems like the holidays just whizzed by, but now we are in the month of love. Yes,...
Unless we strive for success and growth, we become stagnant, and in the business world, that means death. Can you...
As we get through the hectic holidays, we’re gearing up for this industry’s favorite time of the year:...
IST Magazine is the premiere, multi-award-winning business-to-business publication for the indoor tanning industry, providing valuable business articles and industry information in a fun, professional format.