As Director of Brand Development for Devoted Creations’ family of brands, Lisa brings 17 years of industry experience, knowledge and enthusiasm to all aspects of the business, including social media, product development, training, customer relations, public speaking and marketing strategies. Lisa worked at the salon level managing a large chain of salons, which infuses her sales training and brand concepts with real world experience. Lisa has been chosen IST Magazine’s “Person of the Year” four times.
Most salon managers or owners struggle with time management. It doesn’t matter how many hours there are in a day,...
At the salon level in this industry, chances are you have a staff that includes members of “Gen Z.” What’s...
As the weather warms up, we tend to see tanner counts dwindle as people are trading their time tanning indoors...
In June, the industry is typically prepping for the Slow Season; but as you see, I put a big question...
We have all heard the old saying, “it takes a village” – but, how does that relate to your tanning...
It’s tanning season! Salons have reopened (pretty much everywhere) and to make your season a more profitable one, I am...
The old saying, “silence is golden” is used on many occasions – most commonly, when someone speaks out of turn,...
Can you believe it has been a year since the first COVID case was diagnosed in the U.S.? Like me,...
I am pretty sure I can speak for a lot of us when I say we are happily welcoming in...
I used to spend about 200 days a year on the road training the teams at our salon and distributing...
IST Magazine is the premiere, multi-award-winning business-to-business publication for the indoor tanning industry, providing valuable business articles and industry information in a fun, professional format.