Friday, July 11, 2025
  • Home
  • About
  • Contact
  • Advertising Information
  • Subscribe
  • ist Live
ist Magazine
  • Home
  • Columns
    • ASA News
    • Ask Wolff
    • Epic Sales
    • Ergoline Focus
    • Eye to Eye
    • Lamp Talk with Leif
    • Lync IT
    • Notes from the Road
    • Trending @DevotedCreations
    • UK View
    • Monthly Motivation
  • Features

    Letter From The Publisher – March 2025

    SunCatchers, Boutique – Sun – Spa | Phenix City, AL

    Shining a Light: My Experience at the Heartland Tanning VIBE Expo

    sunbed

    Compliance Reliance

    sunbed

    Peak Season 2025 Success: Proven Strategies to Boost Profits

  • Health
    • All
    • Health Newsletter
    • Nutrition Corner
    red light therapy

    The Science of Light: Why It’s the Next Big Thing in Wellness

    “Love The Skin You’re In”

    3 Ways to Keep Your Bones Healthy & Strong

    The Truth About Retinol Confirmed by a Dermatologist

  • News
    • All
    • In The News
    • Industry Happenings
    • News Extra
    • Special Interest
    linked in as a sales platform

    The Rise of Short-Form Content on LinkedIn: A Game Changer for Business Growth

    Dmitry Tsvetkov / stock.adobe.com

    Revolutionizing The Industry: Why Tanning Is The New Full-Body Skincare

    heartland tan

    Talking About Heartland Tan’s January 2025 VIBE Event 

    IST Industry Choice Awards Winners 2024

    IST Industry Choice Awards Winners 2024

  • Spotlight
    tanned smiling woman teeth

    PSA: Delivering Bronze Skin Is Not Enough Anymore

    April 6, 2025
    glo tanning arkansas paragould

    Glo Tanning: New Salon Opening Spotlight

    April 4, 2025
    When focus flows, energy goes

    “Where Focus Goes Energy Flows”

    April 1, 2025
    The Secrets of Visionary Thinkers: 10 Rules For Brainstorming Success

    Warren Buffett Hates EBITDA. Here’s Why You Should Too

    March 18, 2025
    salon of distinction

    Salon of Distinction: Bear Naked Tanning

    March 17, 2025
    jchizhe / stock.adobe.com

    Keep It Simple Sales – K.I.S.S.

    March 17, 2025
  • Resources
    • Industry Links
    • Sun is Life
  • Lamp Talk
  • Digital Edition
No Result
View All Result
ist Magazine
  • Home
  • Columns
    • ASA News
    • Ask Wolff
    • Epic Sales
    • Ergoline Focus
    • Eye to Eye
    • Lamp Talk with Leif
    • Lync IT
    • Notes from the Road
    • Trending @DevotedCreations
    • UK View
    • Monthly Motivation
  • Features

    Letter From The Publisher – March 2025

    SunCatchers, Boutique – Sun – Spa | Phenix City, AL

    Shining a Light: My Experience at the Heartland Tanning VIBE Expo

    sunbed

    Compliance Reliance

    sunbed

    Peak Season 2025 Success: Proven Strategies to Boost Profits

  • Health
    • All
    • Health Newsletter
    • Nutrition Corner
    red light therapy

    The Science of Light: Why It’s the Next Big Thing in Wellness

    “Love The Skin You’re In”

    3 Ways to Keep Your Bones Healthy & Strong

    The Truth About Retinol Confirmed by a Dermatologist

  • News
    • All
    • In The News
    • Industry Happenings
    • News Extra
    • Special Interest
    linked in as a sales platform

    The Rise of Short-Form Content on LinkedIn: A Game Changer for Business Growth

    Dmitry Tsvetkov / stock.adobe.com

    Revolutionizing The Industry: Why Tanning Is The New Full-Body Skincare

    heartland tan

    Talking About Heartland Tan’s January 2025 VIBE Event 

    IST Industry Choice Awards Winners 2024

    IST Industry Choice Awards Winners 2024

  • Spotlight
    tanned smiling woman teeth

    PSA: Delivering Bronze Skin Is Not Enough Anymore

    April 6, 2025
    glo tanning arkansas paragould

    Glo Tanning: New Salon Opening Spotlight

    April 4, 2025
    When focus flows, energy goes

    “Where Focus Goes Energy Flows”

    April 1, 2025
    The Secrets of Visionary Thinkers: 10 Rules For Brainstorming Success

    Warren Buffett Hates EBITDA. Here’s Why You Should Too

    March 18, 2025
    salon of distinction

    Salon of Distinction: Bear Naked Tanning

    March 17, 2025
    jchizhe / stock.adobe.com

    Keep It Simple Sales – K.I.S.S.

    March 17, 2025
  • Resources
    • Industry Links
    • Sun is Life
  • Lamp Talk
  • Digital Edition
No Result
View All Result
ist Magazine
No Result
View All Result
Home Columns Notes from the Road

The Gen Z Employee

Lisa (Parsons) Saavedra by Lisa (Parsons) Saavedra
August 2, 2021
in Notes from the Road
Reading Time: 3 mins read
0

Mirko Vitali / stock.adobe.com

0
SHARES
1
VIEWS
Share on FacebookShare on Tweeter

At the salon level in this industry, chances are you have a staff that includes members of “Gen Z.” What’s Gen Z? Right now (2021), it’s your staff who are 16-24 years old. Gen Z are much like Millennials, but they have their vast differences.

Gen Z is our first generation of “Digital Natives” – meaning these people were born into a life that includes peak technology. Some have been navigating a smart phone almost their entire lives, and have no memory of life before them! So what makes these Gen Z-ers tick? What makes them stay with or leave a job? What makes them thrive? This month, we will discuss how to motivate current and future Gen Z staffers.

You might also like

Glo Tanning: New Salon Opening Spotlight

New Year, Fresh Start!

Add Sparkle To Your Holiday Sales!

 

What is a driving force for the current generation is financial gain and room for advancement.

There must be value.

This holds true for employees of any generation; but the Gen Z are facing different challenges than those who came before them. What is a driving force for the current generation is financial gain and room for advancement. Wages have not really changed over the last decade, but college tuition, cost of living and healthcare expenses have dramatically increased. Creating a working environment in which your staff can earn competitive wages as well as work toward advancement opportunities will go a long way in keeping them happy and motivated.

In a survey conducted by a staffing agency, it was reported that 1 in 5 (21%) of Gen Z workers could not afford their routine healthcare expenses. When asked what their biggest financial concern was, a whopping 43% reported that it was their student debt. Although there isn’t much we can do about the student debt, offering staff healthcare options might motivate them to stay.

Technology, Technology, Technology!

Gen Z staff have grown up in a generation of immediate satisfaction. It doesn’t matter that it has come in the form of likes, comments or shares. If something in their life has happened, they are used to putting it out there for the world to see, and being immediately praised. Try implementing this ideal when it comes to your commission structure! You can offer daily bonus opportunities (instead of monthly) to create that “instant gratification.” You can put small incremental goals in place, or create a private Facebook group just for your staff where you can share their milestones and they can be encouraged by their fellow team members. While on the subject of technology, think about your training procedures. Are you expecting staff to read and memorize all the information in a short amount of time for them to become Rockstar Salespeople? Maybe, let’s look at a different approach. This generation is used to taking in small tidbits of information, constantly. For example, take TokTok: little, one-minute videos that Gen Zs can watch for hours. Think about breaking up your training system into small tidbits of info they can learn over time. With this approach, you are more likely to keep them engaged and help them retain the information.

Improve Internal Communication.

Info from the same study says that only 55% of Gen Zs reported that their current employer has great communication and collaboration across departments. Gen Zs named “employees who like to collaborate” as being the type of co-workers who would help them to best succeed. On the salon level, we can offer this type of environment by creating “shift teams” or having full hands-on staff meetings, when the entire team works together to create promotions and special events, help resolve scheduling conflicts, etc. If you allow people to work together to problem-solve, they tend to become more a part of the solution and less a part of the problem.

In another decade, this generation will make up about 40% of our workforce! It’s best to take the necessary steps now to create a working environment that invites Gen Zs to thrive and grow, rather than use our salons as a stepping stone to something better. Within your business, with the right culture and procedures in place, you can create the “something better.”

 

 

Previous Post

The Skincare SuperBowl Bakuchiol vs. Retinol

Next Post

Working Their Plan
Electric Sun Salon

Lisa (Parsons) Saavedra

Lisa (Parsons) Saavedra

As Director of Brand Development for Devoted Creations’ family of brands, Lisa brings 17 years of industry experience, knowledge and enthusiasm to all aspects of the business, including social media, product development, training, customer relations, public speaking and marketing strategies. Lisa worked at the salon level managing a large chain of salons, which infuses her sales training and brand concepts with real world experience. Lisa has been chosen IST Magazine’s “Person of the Year” four times.

Related Posts

glo tanning arkansas paragould
Features

Glo Tanning: New Salon Opening Spotlight

by Quinn Cooper
April 4, 2025
New Year,  Fresh Start!
Notes from the Road

New Year, Fresh Start!

by Lisa (Parsons) Saavedra
January 2, 2025
Add  Sparkle To Your Holiday Sales!
Notes from the Road

Add Sparkle To Your Holiday Sales!

by Lisa (Parsons) Saavedra
December 2, 2024
Simplify for Sales Success
Notes from the Road

Simplify for Sales Success

by Lisa (Parsons) Saavedra
November 1, 2024
Prepare Now, Profit Later
Notes from the Road

Prepare Now, Profit Later

by Lisa (Parsons) Saavedra
October 1, 2024
Next Post

Working Their Plan
Electric Sun Salon

Recommended

ist-july-2025 cover

July 2025 – IST Digital Edition

July 7, 2025
IST June 2025 Cover

June 2025 – IST Digital Edition

June 2, 2025
Ist-may-2025 cover

May 2025 – IST Digital Edition

May 5, 2025
credit cards stacked on each other

Planning For Trouble With Merchant Advances

April 7, 2025

Popular Posts

  • The Heat Is On Sun Protection Lotions

    10 Tips To Abolish Raccoon Eyes

    0 shares
    Share 0 Tweet 0
  • Peak Season 2025 Success: Proven Strategies to Boost Profits

    0 shares
    Share 0 Tweet 0
  • A TOWEL IS NOT ENOUGH!

    0 shares
    Share 0 Tweet 0
  • Red-Light Therapy: Do Skincare Products Help or Hinder?

    0 shares
    Share 0 Tweet 0
  • Let’s Talk About Stripes, White Patches & White Spots.

    0 shares
    Share 0 Tweet 0

Don't Miss It

ist-july-2025 cover
Digital Edition

July 2025 – IST Digital Edition

July 7, 2025
IST June 2025 Cover
Digital Edition

June 2025 – IST Digital Edition

June 2, 2025
Ist-may-2025 cover
Digital Edition

May 2025 – IST Digital Edition

May 5, 2025
credit cards stacked on each other
Epic Sales

Planning For Trouble With Merchant Advances

April 7, 2025

IST Magazine is the premiere, multi-award-winning business-to-business publication for the indoor tanning industry, providing valuable business articles and industry information in a fun, professional format.

Information

  • Advertising Information
  • Contact
  • Copyright Policy
  • Privacy Policy
  • Subscribe
  • Terms of Use

Categories

  • Columns
  • Features
  • Health
  • News
  • Spotlight
  • Digital Edition

© 2024 ist Magazine.

No Result
View All Result
  • Home
  • Columns
    • ASA News
    • Ask Wolff
    • Epic Sales
    • Ergoline Focus
    • Eye to Eye
    • Lamp Talk with Leif
    • Lync IT
    • Notes from the Road
    • Trending @DevotedCreations
    • UK View
    • Monthly Motivation
  • Features
  • Health
  • News
  • Spotlight
  • Resources
    • Industry Links
    • Sun is Life
  • Lamp Talk
  • Digital Edition

© 2024 ist Magazine.