As ist Magazine’s managing editor, Sherron edits all articles written by staff writers and the publication’s illustrious group of editorial contributors, as well as writing occasional content. She has been with the magazine since its inception in 1997.
Let’s face it: now, more than ever, you need a fresh revenue source and new customers at your salon. MyLipo...
Savvy salon operators know that diversification is a key factor in continued success and growth. Created by tanning salon owners,...
Salon guests looking for a tanning experience that leaves their skin with decadent softness and deep, rich, long-lasting color will...
Salon tanners can’t get enough of decadent skin care products. Offer them the new Hempz Blushing Grapefruit & Raspberry Crème...
When the Cocoon Wellness Pro is part of your salon’s service menu, everybody is a potential customer. Combining Thermal Active...
It’s a fact: many of your salon guests simply can’t resist a great new pair of shades! This is one...
Sun Capsule, a leading manufacturer and distributor of premium vertical tanning systems, has an enhanced team heading into the 2015...
The name Norvell is synonymous with sunless excellence, and their extensive training programs are an integral part of that. “At...
IST Magazine is the premiere, multi-award-winning business-to-business publication for the indoor tanning industry, providing valuable business articles and industry information in a fun, professional format.