As ist Magazine’s managing editor, Sherron edits all articles written by staff writers and the publication’s illustrious group of editorial contributors, as well as writing occasional content. She has been with the magazine since its inception in 1997.
Get ready to get real dark, real fast! This new Dark Tan Maximizer lotion is specially designed to help prepare...
With Empire Black Bronzer Private Reserve, your trendsetting color will command the room the moment you enter. Tanners seeking the...
If your service menu includes spray-tan options, sunless product up-sells are a wonderful way to increase your average sunless service...
The original “Whiten While You Tan” system now comes complete with the powerful and convenient P6 Whitening Light, offering the...
The ever-creative minds at Supre Tan have introduced the Tan Culture Collection for 2016, and one of the four new...
Let’s face it: now, more than ever, you need a fresh revenue source and new customers at your salon. MyLipo...
Savvy salon operators know that diversification is a key factor in continued success and growth. Created by tanning salon owners,...
Salon guests looking for a tanning experience that leaves their skin with decadent softness and deep, rich, long-lasting color will...
Salon tanners can’t get enough of decadent skin care products. Offer them the new Hempz Blushing Grapefruit & Raspberry Crème...
When the Cocoon Wellness Pro is part of your salon’s service menu, everybody is a potential customer. Combining Thermal Active...
IST Magazine is the premiere, multi-award-winning business-to-business publication for the indoor tanning industry, providing valuable business articles and industry information in a fun, professional format.