The ever-creative minds at Supre Tan have introduced the Tan Culture Collection for 2016, and one of the four new products in the line – Black It Up! Advanced Darkening Black Bronzer – offers a boost of rich, dark color that continues to develop after your UV tanning session.
“The idea behind the products in the Tan Culture Collection is a celebration of self-expression and pop culture,” explains Valeria Rousselle, SunEvolutions Director of Marketing. “Each unique product is designed to deliver the best results possible for all tanners, and for those with tattoos, each product also offers the added benefit of our Tattoo ColorShield Technology.”
This premium formula contains DarkStart Melanin Complex to help prepare skin for rich, radiant color, while Black DHA Bronzers promote continued darkening after the session. The skin care benefits will satisfy those looking to keep their skin moisturized and healthy looking. One especially interesting ingredient is Black Coal. “It’s become very popular in skin care products all over the world, because of its conditioning, nourishing and skin-purifying properties” explains Rousselle. “It amps up your skin, leaving it feeling moisturized and soft.” In addition, the product’s Tattoo ColorShield Technology™ helps protect and maintain the color and vibrancy of your tattoos. “ColorShield combines essential minerals and aloe vera with algae, which has significant anti-aging and anti-inflammatory properties,” says Rousselle. “So, even if you don’t have tats, these potent ingredients offer great skin care benefits.”
Of course, a lotion’s scent is a primary selling factor, and Black It Up’s Amp’d Up fragrance will appeal to male and female tanners alike. “It’s a refreshing and energizing blend of light passion fruit and lychee,” says Rousselle.
If you came to get brown, you need to stand up and get down … with Black It Up! The product is available in a 13.5oz bottle and 0.57oz packette, with an MSRP of $75/$9. For more info, visit supre.com or call 800.825.7020.
