Dear Readers, By the time you read this, I will have just returned from the ITA’s Tanning World Expo in...

Dear Readers, Being in the publishing business is the equivalent of jumping into a time machine and blasting two months...

Dear Readers, In this issue, a good amount of space is dedicated to the upcoming ITA World Tanning Expo that...

Dear Readers, It’s the first week of June as I’m writing this letter for the July issue – makes me...

With the season slowing down a bit, it’s a great time to catch up on reading all the great content...

Dear Readers, I want to begin this letter by stating my support for the return of the ITA’s 2015 Tanning...

So Long, Winter! Dear Readers, If your salon is located in the Northeast, the brutal weather has played a big...

Dear Readers, It’s been a busy couple of months for tanning professionals all over the country! We’re covering five regional...

Dear Readers, You may have noticed on the cover – we’re celebrating our 18th anniversary! Yes, ist Magazine has certainly...

Dear Readers, In my first letter of 2014, I was filled with positive energy about the upcoming season for the...