Want to increase add-on retail sales at your salon? Then it’s time to get back to basics … with NAILSavers and TOESavers by GOTCHA Covered.
No woman should have to choose between keeping her mani-pedi looking beautiful and enjoying an indoor tanning session when she can have both. NAILSavers and TOESavers products do exactly as their names suggest – they conveniently and effectively protect the fingernails and toenails from UV rays, which can cause expensive nail treatments, light polish shades and French manicures to fade and yellow through repeated exposure. By offering these products at your salon’s counter, you’ll not only be helping many women to look their best without fear of tarnishing their investment, you’ll also be adding to your salon’s bottom line. It can’t get more basic than that!
The challenges faced by tanners who also enjoy having their nails done is something Chris Scheurn, GOTCHA Covered President and Marketing Director, knows all too well. “Our experience has taught us that UV-protective nail polish products don’t always guarantee protection, and the vast majority of commercial nail salons don’t utilize premium nail products,” Scheurn said. “The spray-booth tanner is also plagued by a similar problem – sunless tanning solution residue on nail treatments, pedicures and in their cuticles. This results in an ongoing battle between tanning and effective care of beautiful nails.” With the cost of acrylic nails ranging $50-$90, fill-ins from $20-$45 and French manicures from $15-$65, Scheurn says the reusable NAILSavers system is a wise, $15 investment for tanners to make. “These products have already saved thousands of women the frustration of yellowed nail treatments because they assure 100 percent UV protection,” she added.
In an effort to “get back to basics”, GOTCHA Covered wants to remind salon pros that if their tanners can’t see their products, they won’t purchase them. “We always suggest salons check with their favorite distributor or go to our Website to check out the marketing ideas that are available to assist with your sales efforts,” she said. “They are a minor investment that will pay off tenfold. It’s equally important to just have some fun by finding creative ways to display them – some of our salon clients will have their front-desk staff wear them, while others have clipped the products to Christmas and palm trees in their lobbies, just to name a few ideas. The point is to have them be seen by your tanners.”
NAILSavers and TOESavers are one-size-fits-all, reusable nail protection products. They are an easy, effective and inexpensive way to insure a better tanning experience for your customers who love beautiful nails. To get back to basics, contact GOTCHA Covered at 801.755.6339, or visit nailsavers.com.
“We sell one to two pairs of NAILSavers and TOESavers every day during our peak months. The key is taking the time to get to know your tanners and educate them. Whenever we see someone come in with a mani or pedi, we automatically ask if they know that UV light can fade and discolor their nails, and that sunless tanning can cause discoloration, as well. A lot of them answer, ‘No, I didn’t.’ This gives us the opportunity to show them the product display at the counter and they’re happy to make the purchase.”
Robin Setliff, Co-owner
Island Tans in Winston-Salem, NC
