Every guy’s got a dark side, and Pro Tan’s Breaking Bad can help male tanners get in touch with it through a transformation that’s skin deep.
Like the edgy, award-winning TV drama of the same name, the term “breaking bad” is used to describe anyone who gets a rush from living life on the edge. The lotion experts at Pro Tan conjured that vibe for their latest product, a creamy-oil formulation that develops color so dark, it’s almost dangerous. The product features UV accelerators, powerful cosmetic and natural bronzers and the latest in masculine fragrance to create an intriguing yet affordable product for male tanners ready to walk on the wild side. What else would you expect from the bad boys at Pro Tan?
Deception is a key element in the art of being bad, and Breaking Bad delivers along these lines. “People take one look at its nine-ounce mega-tube packaging and think it’s a tanning lotion,” said David McFarland, Performance Brands National Sales Educator, “but it’s not. This product is actually a creamy-oil tanning formulation that’s perfect for male tanners because it spreads across the skin very easily and won’t clump or get stuck in body hair like some lotions do.”
Breaking Bad features an innovative formulation that delivers deep, dark color in three stages. “Stage One is delivered by our D&C Black, which is a formulation of cosmetic bronzers that instantly develops the darkest color, and is good for all skin types,” McFarland said. “The second stage is the UV tan stimulated by our Unipertan blend, which includes melanin-producing Tyrosine and three other ingredients designed to deliver it deeply into the skin, as well as vitamins A, C and E to aid in the tanning process. Stage Three is a clear, natural bronzer that kicks in a few hours after the tanning session and leaves the skin dark for up to seven days.”
Being a manly lotion that delivers a masculine tan to macho men, Breaking Bad contains the latest and most results-driven skin fitness ingredients. “This product contains Squalane, which is a very fine oil that aggressively fortifies, protects and nourishes the skin’s natural moisture barrier,” McFarlane said. “This makes it perfect for men who tan indoors because it provides them with the hydration their skin needs during a tanning session.” Packaged in a nine-ounce mega-tube with a suggested retail price of $35, Breaking Bad has a popular masculine scent and is available through all major indoor tanning distributors.
Looking to help your male tanners get in touch with their “dark side?” Then tune them in to Breaking Bad, the latest addition to Pro Tan’s five-product Mankind line. For more information, call 800.555.8895 or visit performancebrands.com to the view the 60-second “easy-button” video detailing this product.
