Epic Sales
Great PR & Free Advertising Are Only A Brilliant Press Release Away!
What is a press release, anyway? It’s an article distributed to media outlets like local newspapers, news stations and any...
Read moreIt Takes an Entire Village To Raise a Successful Tanning Salon
How many times have you heard a quote identical to this one? I have heard it at least 50 times...
Read moreTurning "No!" Into Dough
Armed with the title “National Educator” for Performance Brands, I’ve salon-hopped across the country from coast to coast, boldly weaving...
Read moreNo. No. No … Yes! I Want All of It!
What are sales objections? They are the veritable plethora of reasons your salon guests come up with to justify saying...
Read more50 Shades of Green $$ Unleash your inner sales goddess/god
Goddess or god: A man or woman of supernatural powers or attributes, a person with great strength, grace and beauty...
Read moreThere’s No “I” in “Let’s CRUSH the Salon Down the Street.”
In my October column, I shared an epic, inspiring true story about a salon that had all the right people...
Read moreTake That Sales Figure & “Double It”!
Ladies and gentlemen, based on tanner algorithms so complex that they’ve never been decoded or deciphered until now, I have...
Read moreCreamy, Dreamy “Cupcake Content” (The Secret Recipe for Turning Readers Into $-Spending, Loyal Guests)
You are not alone if this thought has ever crossed your mind: "Wow! My writing is sooo compelling! Look at...
Read moreWhy You Can’t Ignore Email for Even One More Second if You Want a “100K+ Salon”
Top Salons that use killer email campaigns to connect with and inspire their guests create message content that is as...
Read more[Top Salon Operators]How to Get Your Customers to Open Every Single “Love Note” You Send Them
If you’re a Top Salon Operator, then you know you have to Romance your customers. And it’s downright scary when...
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