Part of managing well is maximizing your time. As the industry changes and many owners are either 1) multi-site and...
Read moreMarketing and advertising have changed completely in the last 10-20 years. In the past, our primary methods of receiving advertisements...
Read moreOne of the favorite parts of my job is getting the chance to visit with other salon owners and small...
Read moreIn March, I talked about creating value for your employees. Recap: as employers, we should remember that employment is a...
Read moreLast month, we talked about how to solicit good talent and making the most of the interview process. This month,...
Read moreYou can deduct points for the cheesy title – I’ll understand! Last month, we talked about setting goals and shaping...
Read moreAs you develop your marketing plans for the upcoming season, make sure you’re shaping your promotions and sales to benefit...
Read moreSteer your ship in the direction you want it to go and you’ll be fulfilled! December is here – and...
Read moreGood news! As you read this issue, we are on the tail end of the dreaded “JASON” season (July–November), and...
Read moreIn any industry, problem-solving is part of being a manager. I often joke that I am a professional firefighter, because...
Read moreIST Magazine is the premiere, multi-award-winning business-to-business publication for the indoor tanning industry, providing valuable business articles and industry information in a fun, professional format.